Brand & Operations Lead – F&B (QSR / Pizza Concept)
About This Role
About the Role
We are looking for a hands-on Brand & Operations Lead to build, scale, and standardize as a strong F&B brand.
This is not a routine restaurant manager role.
You will own the brand experience, consistency, and expansion readiness.
If you have built or scaled a food brand before, this role is for you.
⸻
Key Responsibilities
Brand Building
- Shape and protect brand identity across food, service, and customer experience
- Ensure consistent taste, presentation, and quality across all branches
- Develop and document brand standards & SOPs (food, service, hygiene)
Menu & Product Excellence
- Work closely with chefs to:
- Finalize core menu
- Create signature items
- Optimize menu for profitability (menu engineering)
- Control food cost without compromising quality
Operations & Scalability
- Design operations that are replicable and scalable
- Prepare shop for:
- Multi-branch expansion
- Franchising or regional growth
- Set clear KPIs for store performance, quality, and customer satisfaction
Team Leadership
- Recruit, train, and develop high-performing teams
- Build a culture of accountability and ownership
- Evaluate performance and take corrective action when needed
Growth & Expansion
- Support new store openings
- Improve AOV, repeat customers, and online platform performance
- Collaborate with marketing on launches and promotion
Requirements
Must Have
- Proven experience in building or scaling an F&B brand
- Strong background in QSR / Fast Casual concepts
- Deep understanding of food cost, operations, and customer experience
- Hands-on leadership style (not desk-based)
- Experience preparing brands for multi-branch expansion
Nice to Have
- Experience in pizza or burger concepts
- Experience in GCC / UAE market
- Ability to communicate with multicultural teams
- Arabic is a plus (not mandatory)
Job Type: Full-time
Pay: AED5,000.00 - AED7,000.00 per month
Work Location: In person
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