Brand Marketing Specialist
Skills
About This Role
Overview
Translate brand positioning, launches, and campaigns into platform-native storytelling that feels timely, culturally fluent, and unmistakably Ziina
Operate with a publisher mindset: plan the content calendar, keep it on track, and ship consistently with strong taste and timing
Be chronically online (in the right way): spot trends and cultural moments early, decide what Ziina should participate in, and move fast without forcing it
Turn cultural insights into content direction: formats to test, series to build, angles to explore, and storylines that can scale
Create and edit lo-fi content when needed (phone shooting + CapCut), and know when to escalate to higher production
Support shoots end to end: prep shot lists, capture key moments, and ensure we walk away with a library of reusable assets (not one-off deliverables)
Support Ziina s always-on community surfaces (broadcast channel, WhatsApp, Reddit) with a lightweight cadence and proactive engagement, and turn the best signals into content we ship
Drive experimentation and iteration: test hooks, formats, and distribution patterns, then turn learnings into what we do next
Track performance and share clear takeaways (what worked, what didn t, what we re repeating), in a way the team can action quickly
Flex across the wider brand and content pipeline as needed to help ship work faster and better (coordination, adaptations across surfaces, and keeping the details tight)
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