Brand Marketing Manager

About Us

About This Role

Responsibilities

• Lead and manage overall marketing operations for the Middle East market, ensuring alignment with regional business objectives and brand positioning.
• Work closely with the distributor partner to plan, manage, and execute all marketing activities, ensuring smooth coordination and effective market execution.
• Develop and execute ATL, BTL, digital, retail, and product launch campaigns to drive brand awareness, leads generation, customer engagement, and retail sales performance.
• Manage country marketing budget, spending efficiency, ROI performance, and campaign effectiveness across all marketing activities and channels.
• Plan and optimize digital marketing campaigns across multiple platforms to maximize leads generation, conversion, and customer acquisition performance.
• Lead influencer collaborations, PR communication, media relations, events, on-ground activations, and customer engagement initiatives to strengthen brand visibility and market presence.
• Monitor market trends, competitors’ activities, Share of Voice (SOV), and campaign performance KPIs, providing actionable insights to improve marketing effectiveness and business performance.
• Manage and grow the brand’s social media platforms and fan base in the assigned market, driving audience engagement, follower’s growth, content performance, and overall digital presence.
• Collaborate closely with regional teams, agencies, distributor partner, and external partners to ensure smooth execution and localization of all marketing activities in the country.
• Manage the distributor partner marketing co-funding policy process, including marketing plan review, activities evaluation, budget acceptance, and performance tracking to ensure compliance with Geely HQ, regional marketing standards and objectives.

Qualifications & Experience

• 5+ years of experience in brand marketing, focusing on the
• auto industry
• Proven track record of successfully planning and executing events, including conferences, auto shows, product launch events, etc.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong understanding of consumer behavior and market dynamics across different cultures in the Middle East.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
• Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Fluent English is a must, Arabic language is a plus.

Work Environment

• :
• Dubai-office based role.
• Occasional travel for industry events or company meetings may be required.