Assistant Manager, Global Brand Marketing

Summary

Assistant Manager, Global Brand Marketing

Essential Duties And Responsibilities

• Support the development and execution of 360 marketing campaigns, including messaging, paid media assets, in-store assets, e-commerce content, press materials, and influencer activations for both hero and sub-hero product launches.
• Assist in coordinating cross-functional teams to execute marketing campaigns that drive brand awareness and support product launches; contribute ideas and assist in developing action plans.
• Collaborate closely with Creative, Product, and Commercial teams to ensure a seamless and consistent consumer journey across all touchpoints.
• Support the briefing process for Creative teams by contributing to seasonal storytelling and asset requirements to ensure high-quality campaign execution.
• Help ensure alignment across teams to maintain a cohesive and consistent brand experience.
• Contribute to understanding market trends and customer segments to support the development of campaigns that drive revenue.
• Assist in managing project timelines and tracking deliverables to ensure marketing initiatives are executed on time and within scope.
• Monitor market trends and consumer insights, providing input to support campaign optimisation and decision-making.
• Participate in brainstorming sessions to generate creative marketing ideas and support campaign planning.
• Track campaign performance and assist in post-campaign analysis to evaluate effectiveness and identify improvement opportunities.
• Support communication and coordination with global teams to ensure alignment and consistency in execution.
• Collaborate with HQ stakeholders and external partners to support alignment of marketing activities with business objectives.
• 5+ years experience in a similar role; previous work in the beauty industry would be an advantage.
• Bachelor s degree in Marketing or a related field.
• Strong interpersonal and communication skills.
• Excellent organisational skills and the ability to work independently as well as part of a team.
• A passion for beauty and cosmetics is a must.
• Comfortable liaising with a multitude of internal and external stakeholders.
• Thrives working in a fast-paced environment.
• Great attention to detail and ability to manage multiple priorities.