Brand Marketing Coordinator

About This Role

As a fast-growing global trading platform and fintech group since 2019, BtcDana is committed to brilliance, transparency, and credibility, making trading smarter and more accessible. BtcDana provides a secure and seamless trading environment for users worldwide.

With a comprehensive range of instruments across Forex, cryptocurrencies, shares, indices, metals, futures, and commodities, BtcDana delivers a low-cost, technology-driven trading experience. The platform is trusted by more than 1,500,000 users across 150+ countries, including Europe, Asia, the Middle East, Africa, and Latin America, and its app has more than 10,000,000 downloads.

BtcDana strives to build an outstanding, transparent, and trustworthy platform. Guided by a “customer-first” philosophy, the company has established efficient response mechanisms and a strong global customer service team, rapidly earning the confidence of investors worldwide.

Job Description

We are looking for a Brand & Marketing Coordinator to support the day-to-day execution of branding and marketing initiatives. This role is highly cross-functional, combining coordination, content support, and product-side collaboration.

It is ideal for someone who is organized, detail-oriented, digitally savvy, and comfortable working across multiple tasks in a fast-paced environment.

Key Responsibilities

• Provide daily support to the brand team, including cross-team coordination and multi-task follow-ups
• Assist in optimizing in-app and website content structure to improve clarity, consistency, and user experience
• Support app content proofreading, error checking, and translation optimization
• Assist in the creation of social media content materials, including visuals and short-form video content
• Participate in content production when needed, including being on-camera for social media content when needed
• Support execution of branding and marketing initiatives assigned by direct team lead
• Help ensure consistency of brand messaging across different channels and touchpoints
• Track progress of ongoing tasks and ensure timely delivery

Requirements

• Junior College’s degree or above
• Native-level English proficiency (must-have; strong writing, reading, speaking, and listening skills)
• Strong organizational and multitasking abilities
• Detail-oriented with a high level of accuracy in content-related work
• Proactive mindset with the ability to work independently and take ownership
• Comfortable working in a fast-paced, execution-focused environment
• Strong critical thinking and problem-solving skills
• Internship candidates are welcome, preferably with strong English proficiency and availability for at least 3–6 months

Preferred Qualifications (Nice to Have)

• Strong interest in exploring and using different mobile apps and digital products
• Familiarity with social media platforms and their content mechanisms (e.g., TikTok, Instagram, YouTube)
• Basic understanding of content creation workflows (copy, visual, short video)
• Previous experience in marketing, branding, content, or operations roles (internship included)

What We Offer

• A collaborative and friendly working environment
• Opportunity to work on global branding and marketing projects
• Hands-on experience across content, product, and marketing functions
• Fast-growing international platform with strong career development potential
• High ownership and learning opportunities
• Competitive salary and performance-based incentives
• Dynamic and flexible work culture

Not a Fit If You Are

• Looking for a purely strategic role without hands-on execution
• Not comfortable handling multiple tasks and coordination work
• Prefer highly specialized roles (e.g., only design, only content, or only operations)