Brand Manager
Key Skills for This Role
Full Job Posting
Skills and experience required
- Bachelor’s degree in Marketing, Branding, Communications, Business, or a related discipline.
- Approximately 5–8 years of experience in brand strategy, brand management, strategic communications, or content strategy, ideally in a large organisation or leading brand/creative consultancy.
- Demonstrable brand strategy experience, including positioning, propositions, messaging, brand architecture, or brand activation.
- Strong experience translating strategy into content and communication frameworks.
- Experience working with research, customer insights, and competitive analysis.
- Strong understanding of brand governance across multiple channels and touchpoints.
- Experience managing agencies and complex, multi-stakeholder projects.
- Financial-services experience is advantageous but not essential.
- Experience across multiple markets or culturally diverse audiences is highly valuable.
- English fluency is essential; Arabic capability is a strong advantage.
Responsibilities
- Develop and manage brand strategy, including positioning, propositions, messaging, architecture, and activation.
- Translate brand strategy into content and communication frameworks.
- Use research, customer insights, and competitive analysis to inform brand work.
- Maintain brand governance across channels and touchpoints.
- Manage agencies and complex, multi-stakeholder projects.
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