Brand Manager
Role Overview
The company seeks an experienced Brand Manager to lead development and growth of brands within the food industry.
The successful candidate will drive brand performance, develop innovative marketing initiatives, identify growth opportunities, and deliver brand strategies that strengthen market presence and consumer loyalty.
Key Skills for This Role
Full Job Posting
About the Role
The company seeks an experienced Brand Manager to lead development and growth of brands within the food industry.
The successful candidate will drive brand performance, develop innovative marketing initiatives, identify growth opportunities, and deliver brand strategies that strengthen market presence and consumer loyalty.
Key Responsibilities
- Develop and execute strategic brand plans aligned with business objectives and growth targets.
- Analyze market trends, consumer behavior, and competitive activities to identify opportunities and risks.
- Lead brand-building initiatives and integrated marketing campaigns across multiple channels.
- Manage product lifecycle activities including product launches, relaunches, and portfolio optimization.
- Partner with Sales and Trade Marketing teams to maximize brand visibility and in-store execution.
- Drive innovation projects and collaborate with cross-functional teams to bring new products to market.
- Monitor brand performance, sales results, and campaign effectiveness, providing actionable insights and recommendations.
- Manage marketing budgets and ensure efficient allocation of resources to maximize return on investment.
- Collaborate with external agencies, suppliers, and partners to ensure high-quality campaign execution.
- Prepare business reviews and present performance updates, opportunities, and strategic recommendations to management.
Qualifications & Requirements
- Bachelor's degree in Marketing, Industrial Engineering, Business Administration, or a related field.
- Minimum 5 years of experience in Brand Management within the Food & Beverage or FMCG industry.
- Hands-on experience in brand strategy development, product launches, and marketing campaign management.
- Strong understanding of consumer insights, category management, and market analytics.
- Experience working closely with Sales, Trade Marketing, and Product Development teams.
- Proven ability to manage multiple projects in a fast-paced environment.
- Strong analytical, commercial, and project management skills.
- Excellent communication and stakeholder management abilities.
- Full fluency in spoken and written English.
- Proficiency in Microsoft Excel and PowerPoint.
Preferred
- Experience managing well-known FMCG food brands.
- Experience with Nielsen, retail audit data, or consumer research tools.
Location and Industry
- Location: Riyadh, Saudi Arabia.
- Industry: Food & Beverage.
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