Brand Manager

Role overview

Candidate requirements

• Mandatory: proven experience in FMCG or an equivalent consumer-focused industry, including relevant brand management, consumer marketing, brand development or commercial marketing.
• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• Experience in brand management, marketing, account management, client servicing or marketing business partnering, and developing plans and coordinating campaigns.
• Strong stakeholder management, communication, presentation, briefing, organization and project management skills; ability to manage multiple priorities.
• Commercial awareness and understanding of marketing's role in business growth.
• Proficiency in PowerPoint and Excel, with familiarity with CRM and project management tools.
• Fluency in English; Arabic is advantageous.

Brand strategy and business partnering

• Support brand strategies aligned with business objectives and corporate priorities; maintain consistent positioning, messaging and visual identity.
• Support brand guidelines, messaging frameworks and marketing assets; identify ways to strengthen brand awareness, differentiation and stakeholder engagement.
• Build relationships with business units, understand priorities and turn needs into briefs, objectives, deliverables, timelines and success measures.
• Coordinate with Brand, Creative, Digital and Planning teams; track launches, campaigns, events, milestones, progress, risks and decisions.

Campaigns, partnerships and reporting

• Support integrated campaigns and coordinate presentations, corporate profiles, campaign materials and other marketing collateral.
• Monitor campaign performance, identify improvements and support cross-business initiatives.
• Research partners, sponsorships, events, associations and media opportunities; prepare opportunity briefs, partner profiles and stakeholder presentations.
• Facilitate collaboration and follow-up across internal departments and external partners.
• Maintain marketing calendars, project trackers, CRM records and stakeholder updates; monitor delivery against objectives and performance indicators.
• Capture stakeholder feedback, recommend process improvements and support reviews of marketing activity, brand engagement and business priorities.

Preferred background

• Experience in FMCG, food and beverage, beauty and personal care, consumer healthcare, retail or another equivalent consumer-focused industry is preferred alongside the mandatory consumer-industry experience.
• Corporate group, holding company, marketing agency, B2B or multi-brand experience; corporate branding, strategic marketing, business partnering, senior-stakeholder coordination or cross-functional team experience is preferred.
• Familiarity with marketing analytics, campaign reporting and brand-performance measurement is preferred.

Success measures