Brand Manager

Role Overview

Core Responsibilities

• Develop and implement brand strategies aligned with company objectives.
• Manage brand identity and ensure consistent usage across all channels.
• Conduct market research and customer analysis.
• Analyze competitors and monitor competing brands.
• Develop marketing and promotional campaign plans.
• Coordinate campaign execution with marketing, sales, design, and content teams.
• Monitor campaign performance and marketing activities.
• Analyze sales, market share, product, and brand performance.
• Contribute to product or service development based on market needs.
• Monitor pricing and promotional offers.
• Manage brand marketing materials and content.
• Coordinate with advertising agencies, marketing agencies, and vendors.

Reporting and Commercial Management

• Track brand budgets and marketing expenses.
• Prepare regular brand performance reports and recommendations for management.
• Monitor brand KPIs.
• Propose initiatives to increase brand presence, sales, and customer loyalty.
• Ensure adherence to brand identity in marketing materials and campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 4 years of experience in marketing and brand management.
• Proven experience developing and executing brand strategies.
• Strong knowledge of market research, competitor analysis, and consumer behavior.
• Experience managing marketing and promotional campaigns.
• Strong analytical skills for sales, product, and campaign analysis.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Experience with data analysis and digital marketing tools is preferred.
• Strong communication, negotiation, and project management skills.
• Ability to manage budgets and track marketing expenses.
• Fluency in English.
• Ability to work with multiple teams and manage several tasks simultaneously.