Brand Experience & Marketing Executive
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About the Role
Job Overview Are you a creative, energetic marketer with a passion for animals and a talent for community building? we are seeking a strategic and hands-on Brand Experience & Marketing Executive to take full charge of our brand’s online and offline presence.
Key Skills for This Role
Full Job Posting
Job Overview
- Are you a creative, energetic marketer with a passion for animals and a talent for community building? we are seeking a strategic and hands-on **Brand Experience & Marketing Executive** to take full charge of our brand’s online and offline presence.
- In this role, you will be the creative engine driving local foot traffic into our retail shop while scaling our digital footprint.
- You will transition seamlessly between high-level campaign strategy, digital content creation, physical event execution, and in-store print marketing.
- If you are looking for a role where you can fully own marketing projects from a blank Canva canvas to a bustling in-store event packed with happy pets and owners, this is your opportunity to shine.
- Key Responsibilities: Digital Strategy & Social Media Management
- **End-to-End Content:** Develop and execute a comprehensive monthly content calendar across Instagram, TikTok, and Facebook designed to increase brand loyalty and drive retail sales.
- **Content Production:** Confidently capture, script, and edit high-quality photos and short-form trend videos (Reels/TikToks) featuring our in-store community, products, and visiting pets.
- **Community Cultivation:** Manage daily digital engagement by responding to comments, direct messages, and reviews with our distinct brand voice.
- **Influencer & Partner Cross-Promotions:** Scout, negotiate, and execute collaborations with local pet influencers, neighborhood businesses, and animal rescue organizations.
In-Store Events & Experience Coordination
- **Event Concept & Execution:** Design, plan, and host innovative monthly in-shop activations (e.g., Saturday Puppy Socials, Breed Meetups, Holiday Photo Booths, and Treat Tastings).
- **Logistics Management:** Own all event logistics, from setting up aesthetic, "Instagrammable" spaces within the shop to coordinating guest vendors, veterinarians, or trainers.
- **Performance Tracking:** Analyze event attendance, social media reach, and corresponding sales spikes to continually refine future event strategies.
Graphic Design & Print Media Marketing
- **Visual Merchandising Design:** Create all physical in-store promotional assets including checkout flyers, bag-stuffers, window posters, price signage, and mini countertop banners using design software.
- **Print Project Management:** Oversee the physical production process, ensuring all files meet correct print specifications (bleed, resolution, dimensions) and maintain a premium brand aesthetic.
- **Local Grassroots Marketing:** Devise creative local distribution plans for printed materials, ensuring flyers safely reach high-traffic pet areas like neighborhood parks, local cafes, and vet clinics.
Qualifications & Skills
- **Experience:** 2–4 years of experience in Marketing, Social Media Management, Event Production, or Retail Brand Management.
- **Design & Software Proficiency:** High proficiency in **Canva**, Adobe Express, or similar graphic design tools. Must have an excellent eye for layout, typography, and photography.
- **Video Production Skills:** Expert command over social media algorithms, trends, and mobile editing software (CapCut, InShot, etc.).
- **Leadership & Communication:** Strong interpersonal and presentation skills. You must be comfortable hosting crowds, speaking with customers in-store, and representing the brand professionally.
- **Print Knowledge:** Understanding of print setups (A4/A5 layouts, paper weights) to ensure physical marketing assets look crisp and professional.
Application Question(s)
- Do you have your own car ?
Language
- Arabic (Required)
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