Brand & Content Manager
Role Overview
Working with the Founder and Creative Director, bring the MANEL brand to life across every channel.
Lead content, social media, PR and partnerships, and oversee the external performance marketing agency.
The Social Media Manager reports to this role.
Key Skills for This Role
Full Job Posting
About MANEL
MANEL is a Dubai luxury fashion house founded in 2019, uniting French silhouettes with Gulf modesty and presence.
Occasion wear is designed and made in Dubai and worn across the GCC for weddings, engagements, Eid and galas.
The Role
Working with the Founder and Creative Director, bring the MANEL brand to life across every channel.
Lead content, social media, PR and partnerships, and oversee the external performance marketing agency.
The Social Media Manager reports to this role.
Brand and Campaigns
- Turn the Creative Director's vision into seasonal campaign plans aligned with collections, launches and commercial goals.
- Keep brand voice and visual identity consistent across Instagram, TikTok, Snapchat, Pinterest, the website and offline.
- Develop content in English and Arabic for core Saudi and GCC audiences.
Content and Production
- Own the monthly content calendar and the weekly creative supply to the paid media agency.
- Write creative briefs and plan and manage editorial shoots, campaigns and lookbooks: casting, locations, teams and budgets.
- Ensure every image shows the real garment accurately in colour, fit and fabric, with no AI-altered garments or synthetic models.
- Work with the e-commerce team so product imagery, descriptions and size guidance help clients choose correctly the first time.
Agency Oversight
- Act as the main contact for the paid media and SEO agency.
- Review campaign plans and creatives for brand alignment before launch.
- Review agency reports against store sales data and budgets, and push for improvement.
PR, Influencers and Partnerships
- Build relationships with editors, stylists, influencers and media across the GCC.
- Manage influencer collaborations and brand partnerships that fit the positioning.
- Coordinate brand events, trunk shows and activations.
Internal Coordination
- Align campaign timelines with Design, Production, Sales and stock availability.
How Success Is Measured
Creative delivered to plan and on schedule.
Growth in organic reach, engagement and followers in Saudi Arabia and the GCC.
Revenue from organic, influencer and PR activity.
Agency performance against agreed targets.
Brand consistency across all touchpoints.
What You Bring
- 5+ years in brand, content or marketing for luxury, fashion or lifestyle brands.
- A portfolio showing campaigns, content direction or visual storytelling.
- Experience managing agencies, photoshoots and creative production.
- Strong visual judgment and excellent writing in English; Arabic or French is a strong advantage.
- Comfort with performance data and budgets.
What We Offer
- Competitive salary based on experience.
- UAE employment visa, health insurance, annual leave and end-of-service gratuity in line with UAE Labour Law.
- Real ownership of the brand's presence as it grows across the region.
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