Brand Channel Manager

Role overview

Brand content

• Apply approved brand tone, visual standards, and positioning to social content.
• Prepare weekly and monthly calendars around promotions, menus, launches, and venue activity; write and adapt captions, stories, reel concepts, and short-form content.
• Prepare shot lists and creative briefs; source appropriate imagery, video, and user-generated content, obtaining permissions where required.
• Identify timely social trends and suggest content ideas for approval.

Channel operations

• Schedule and publish approved content on Instagram, TikTok, and other assigned channels; maintain profiles, links, highlights, opening hours, and promotional information.
• Check posts for accuracy, format, branding, quality, and approval before publishing.
• Visit venues as required to capture developments and keep content current.
• Monitor comments, messages, tags, and mentions; respond using approved guidance and escalate complaints or booking requests.
• Maintain an organized content library, publishing calendar, and approved-asset record.

Performance and team practices

• Track reach, engagement, video views, follower growth, saves, and shares; provide concise monthly reporting and recommended improvements.
• Adjust timing, formats, and posting frequency using performance evidence; support approved campaigns, offers, and launches.
• Flag suitable organic posts for potential paid amplification; paid budgets and campaign decisions are outside the role.
• Meet deadlines, flag missing information or approval risks, maintain confidentiality, and follow brand, content, account-security, and digital-conduct procedures.

Candidate profile

• Typically 3–5 years of social-media or content experience for hospitality, F&B, or consumer brands.
• Strong working knowledge of Instagram, TikTok, content scheduling tools, and native platform analytics.
• Confident caption writing, good visual judgment, and practical understanding of short-form video.
• Able to plan content, create briefs, coordinate asset production, and manage concurrent deadlines.
• Knowledge of UAE hospitality audiences and premium dining content is preferred.

Performance measures