Brand And Communications Manager

About Badrgo

Role Overview

A. Brand Strategy & Governance

• Develop and maintain Badrgo's brand strategy, visual identity guidelines, and tone of voice across all markets.
• Ensure consistent brand application across campaigns, the app, website, offline touchpoints, and partner materials.
• Conduct regular brand audits and update guidelines in response to market feedback, product evolution, or competitive positioning shifts.

B. Corporate Communications & PR

• Own all external communications: press releases, media briefings, crisis communications, and corporate announcements.
• Coordinate closely with the Head of Marketing and regulatory/government stakeholders on sensitive or strategic messaging.
• Build and maintain relationships with key media outlets, journalists, and PR agencies across Badrgo's operating markets.
• Lead crisis communications planning and act as the first point of escalation for any brand reputation issues.
• **C. Social Media Management**
• Develop and own creative content strategies for all primary social media channels Instagram, TikTok, X (Twitter), Snapchat, Facebook, and LinkedIn tailored to Badrgo's rider, driver, and partner audiences across Qatar and regional markets.
• Build, maintain, and execute comprehensive posting calendars covering organic content, campaigns, national events, product launches, and partnership activations; ensure the calendar is approved at least 2 weeks in advance.
• Coordinate closely with the external creative/social agency to brief, review, and approve the production of high-quality visual assets including static graphics, short-form video, and motion content ensuring brand consistency and on-time delivery.
• Lead influencer and blogger outreach: identify, vet, negotiate, and manage relationships with bloggers, content creators, and brand ambassadors relevant to Badrgo's rider and driver audiences in Qatar and other markets.
• Utilize social media management and AI tools (including Hootsuite, Claude, and equivalent platforms) to schedule content, monitor performance, automate workflows, and improve content efficiency across channels.
• Collaborate with Badrgo's international branches and regional offices to ensure their social media pages are consistently updated, on-brand, and locally relevant acting as the central point of coordination for all cross-border social media alignment.
• Run social listening and sentiment analysis; escalate brand issues to Customer Support and Operations in real time, and feed structured insights to the Business Support Lead and Digital Marketing Lead.
• Oversee daily posting and community management across all channels monitoring comments, responding to mentions, and maintaining an active, engaged community voice.

D. Reputation & Influencer And Stakeholder Relations

• Coordinate with Creative and Digital to ensure social and PR activities support acquisition, retention, and partnership goals.
• Build and manage an influencer and ambassador program relevant to rider and driver audiences in Qatar and other markets.
• Monitor brand sentiment across digital and traditional media; produce monthly sentiment reports for the Head of Marketing.

Qualifications & Skills

• 8+ years of experience in brand management, corporate communications, or PR, with at least 3 years in a managerial role.
• Proven track record of managing brand identity and external communications for a consumer-facing brand.
• Strong PR and media relations skills experience handling media enquiries, press releases, and crisis communications.
• Expertise in social media strategy and community management across Instagram, TikTok, X, and LinkedIn.
• Experience working with creative teams and agencies to produce brand-consistent output.
• Excellent written communication skills in English; Arabic is a significant advantage for Qatar-market communications.
• Experience in ride-hailing, mobility, fintech, or a high-growth digital platform is preferred.
• Bachelor's degree in Marketing, Communications, Journalism, or related field.