Associate Manager - Domestic Marketing

Role Overview

Sales and Business Development

• Develop and execute sales strategies to increase market share and achieve targets for woven fabrics.
• Identify customers across apparel, home textile, industrial textile, furnishing, and institutional segments.
• Manage existing customer relationships to increase business volume and retention.
• Conduct market visits and customer meetings to identify needs and growth opportunities.
• Prepare sales forecasts, business plans, and territory-wise growth strategies.

Customer Relationship Management

• Handle customer inquiries, quotations, price negotiations, and order finalization.
• Resolve customer concerns related to product quality, delivery, and service.
• Coordinate product developments, approvals, sample submissions, and bulk-order execution.
• Maintain long-term relationships with key accounts and strategic customers.

Market Intelligence and Promotion

• Monitor market trends, competitor activities, pricing structures, and emerging customer requirements.
• Provide market feedback for new product development and business enhancement.
• Promote woven-fabric products through presentations, exhibitions, customer visits, and industry events.
• Support branding and marketing initiatives in the domestic market.

Cross-Functional Coordination

• Coordinate with production, PPC, quality, design, merchandising, and logistics teams to execute customer orders.
• Monitor order status and ensure customer commitments are met.
• Support collection and sample development activities based on market requirements.

Reporting and Commercial Management

• Track sales performance against targets and prepare periodic MIS reports.
• Monitor receivables and coordinate with finance teams for timely collections.
• Follow company policies, pricing guidelines, and commercial approvals.

Required Skills and Competencies

• Two to five years of experience is required.
• Strong knowledge of woven fabrics, textile manufacturing processes, and domestic textile markets is required.
• Excellent sales, negotiation, and relationship management skills are required.
• Strong understanding of textile applications, fabric constructions, and market segments is required.
• Ability to identify business opportunities and convert leads into orders is required.
• Strong analytical, problem-solving, communication, and presentation skills are required.
• Proficiency in MS Excel, PowerPoint, and CRM tools is required.

Compensation

• The stated salary range is INR 4,21,277 to 7,86,500 annually.

Workplace

• The role includes regular market visits and customer meetings in the domestic market.