Assistant Manager - Trade Marketing

Role overview

Trade strategy and activation

• Support trade marketing strategies aligned with business and destination objectives.
• Plan and execute activities with trade partners, distributors, travel operators, ticketing platforms and promotional channels.
• Develop activation plans for demand generation, lead conversion and visitation growth.
• Support seasonal campaigns, destination launches, events and new product offerings.

Go-to-market and promotions

• Develop and execute go-to-market plans for destination experiences, attractions, promotions and new offerings.
• Coordinate cross-functional launches and timely delivery of marketing assets, promotional content and activation materials.
• Support market segmentation and audience targeting.
• Develop and manage special offers, packages and value-added propositions with commercial stakeholders.
• Monitor promotion performance and recommend improvements; support pricing and packaging initiatives from a marketing perspective.

Propositions, conversion and performance

• Collaborate on destination, attraction and entertainment propositions, translating consumer insights into differentiated messages aligned with audience needs and market demand.
• Implement programs to increase awareness, consideration, bookings and visitation; identify customer journey and channel conversion improvements.
• Drive lead generation, customer acquisition and revenue contribution initiatives.
• Set campaign KPIs and track effectiveness, conversion, customer acquisition and ROI.
• Analyze marketing and sales data, prepare performance reports and recommend improvements to management.

Stakeholder and partner management

• Build and maintain internal and external stakeholder relationships.
• Coordinate with destination operators, tourism partners, agencies and commercial teams for successful campaign execution.
• Support negotiation and implementation of co-marketing opportunities with strategic partners.
• Align marketing activities with broader business objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Tourism, Hospitality or a related field.
• 5–7 years of experience in Trade Marketing, Brand Marketing, Destination Marketing, Commercial Marketing or Consumer Marketing.
• Experience developing and executing go-to-market strategies and promotional campaigns.
• Experience managing marketing performance, conversion optimization and ROI reporting.
• Tourism, entertainment, hospitality, retail, travel, leisure or destination marketing experience is preferred.