Assistant Director, Admissions Communications & Marketing - Department of Admissions
Role Overview
NYU Abu Dhabi seeks an Assistant Director, Admissions Communications & Marketing reporting to the Associate Director, Admissions Marketing and Events.
The role supports undergraduate enrollment marketing within a global framework, implementing multi-channel campaigns across paid media, email lifecycle marketing, social media, web, print, and recruitment events.
The incumbent leads direct campaign execution within the University CRM (Slate), coordinates digital content updates, and monitors campaign metrics.
The role works closely with cross-functional teams in Abu Dhabi and New York and external creative and agency vendors.
Key Skills for This Role
Full Job Posting
Position Summary
NYU Abu Dhabi seeks an Assistant Director, Admissions Communications & Marketing reporting to the Associate Director, Admissions Marketing and Events.
The role supports undergraduate enrollment marketing within a global framework, implementing multi-channel campaigns across paid media, email lifecycle marketing, social media, web, print, and recruitment events.
The incumbent leads direct campaign execution within the University CRM (Slate), coordinates digital content updates, and monitors campaign metrics.
The role works closely with cross-functional teams in Abu Dhabi and New York and external creative and agency vendors.
Job Responsibilities
- Manage paid media with an outside firm and in coordination with External Relations.
- Develop marketing materials across digital and traditional media to support NYUAD enrollment objectives.
- Conduct ongoing market analysis to inform strategies, channels, and messaging.
- Generate campaigns to raise awareness among key influencers, including parents and high school counselors.
- Draft and deploy email communications using the CRM (Slate) with proper review and approval channels.
- Partner with the New York Marketing & Communications team on student search campaigns.
- Ensure clarity and continuity of student experience throughout the prospect-to-enrolled lifecycle.
- Conduct research, writing, proofing, and testing of NYUAD marketing efforts.
- Review and develop brand-aligned materials for recruitment events and support day-of execution and follow-up.
- Manage niche marketing and communications efforts for global and UAE students and their influencers.
- Partner with External Relations and Communications on local marketing and PR campaigns.
- Assist with in-office needs, welcome drop-in visitors, and support admissions events, including evenings and weekends.
Qualifications
- Required Education: Bachelor's Degree.
- Required Experience: 5+ years in marketing and communications experience, preferably relating to higher education.
- Content/creative development experience.
- Proven experience in experiential marketing, events, print, digital, paid media, PR, and social media.
- Superior written, oral, and interpersonal communication skills in English; Arabic preferred.
- Demonstrated ability to organize and manage multiple projects and priorities.
- Proven ability to work collaboratively across teams in a larger and global environment.
- Results and detail-oriented, highly organized, and creative self-starter.
- Ability to set goals and adapt to changing demands.
- Ability to work some evenings and weekends as required by admissions events.
Preferred Experience
- Bachelor's Degree in marketing or related field.
- Creative design/development experience, particularly using Adobe Creative Suite products.
- HTML experience.
- Data analysis and reporting.
- Experience using Slate or other CRM.
- Experience with web content management systems.
- Arabic speaker.
About NYU Abu Dhabi
NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program.
NYU Abu Dhabi, NYU New York, and NYU Shanghai form NYU's global network university across six continents.
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