Art Director
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Key skills for this role
About the Role
The Art Director leads the creative and visual direction of QC+ brands and initiatives, ensuring all visual output aligns with brand strategy, audience expectations, and business objectives.
Key Skills for This Role
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Overview
- The Art Director leads the creative and visual direction of QC+ brands and initiatives, ensuring all visual output aligns with brand strategy, audience expectations, and business objectives.
- This role is responsible for developing creative frameworks, visual systems, campaign concepts, and brand experiences that elevate the QC+ portfolio and strengthen its market presence.
- The Art Director oversees the end-to-end creative process across campaigns, content, events, digital platforms, publications and brand activations.
- The role also provides leadership and direction to the design team while collaborating closely with Brand Managers, Content, Digital, PR, and external creative partners.
- As Creative Lead, this role owns:
- Visual identity governance across the QC+ portfolio
- Campaign creative direction and concept development
- Creative quality assurance and design standards
- Design team leadership and development
- Evolution of brand guidelines and visual systems
1. Creative Strategy
- Define and continuously evolve the visual language of QC+ and its portfolio brands
- Develop creative concepts and visual frameworks that support brand positioning and marketing objectives
- Translate strategic briefs into compelling creative directions, narratives, and design systems
- Lead the development of campaign concepts, key visuals, and integrated creative platforms
- Identify opportunities to elevate brand perception through innovative and culturally relevant creative approaches
2. Brand Governance & Design Excellence
- Act as the guardian of brand identity, ensuring consistency across all channels and touchpoints
- Maintain and evolve brand guidelines, visual standards, and creative toolkits
- Establish creative review processes and quality control measures across the department
- Review and approve all design outputs before final release
- Ensure typography, imagery, color systems, layouts, and graphic assets are applied consistently
- Drive best practices in design, storytelling, and user experience
- 3.
- Campaign Creative Development.
- Lead creative development across seasonal campaigns, launches, partnerships, activations, and major events
- Develop mood boards, visual territories, creative concepts, and presentation materials
- Partner with Brand Managers to translate marketing objectives into impactful creative solutions
- Ensure campaign creative is adapted effectively across digital, print, social, environmental, and experiential channels
- Collaborate with Digital and Content teams to create engaging audience-facing assets
4. Art Direction & Content Production
- Lead the visual direction of photography, videography, and content production projects
- Develop shot lists, styling directions, references, and creative treatments – when needed
- Provide on-site creative leadership during shoots and productions – when needed
- Guide image selection, post-production, retouching, editing, and final asset delivery
5. Creative Leadership & Operations
- Provide clear creative direction, conduct regular design reviews, and ensure consistent application of brand standards across all projects
- Manage creative resources, priorities, and workloads to ensure efficient delivery across multiple brands and initiatives
- Oversee relationships with external creative agencies, production houses, photographers, videographers, illustrators, and freelancers
- Develop clear creative briefs and establish expectations for both internal teams and external partners
- Review and approve creative output from the. team, agencies and vendors to ensure alignment with brand guidelines and quality standards
- Ensure creative projects are delivered on time, within scope, and to the required standard of excellence
- Identify opportunities to improve creative workflows, processes, asset management, and team efficiency
- Support the professional growth and capability development of the design team through coaching, feedback, and knowledge sharing
- Elevate creative standards across the organization while ensuring consistency, scalability, and operational effectiveness
6. Cross-functional Collaboration
- Partner closely with Brand Managers, Communications, Digital Marketing, and Content teams to ensure integrated execution
- Support senior leadership in developing presentations, strategic initiatives, and special projects
- Contribute to the creative direction of new brand launches, partnerships, and commercial ventures
- Act as a trusted creative advisor across the business
Qualifications
- Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Art Direction, or a related field
- 8 to 10 years of experience in creative design, branding, or visual communications
- Minimum 3 years of experience in an Art Director or senior creative leadership role
- Strong portfolio demonstrating strategic thinking, creative leadership, and execution across multiple channels
- Experience managing designers and leading creative teams
- Experience within hospitality, retail, cultural, luxury, lifestyle, or destination brands is strongly preferred
- Advanced proficiency in Adobe Creative Suite and relevant creative tools
- Experience directing photography and video productions
Key Attributes
- Exceptional visual storytelling and conceptual thinking skills
- Strong creative leadership and decision-making capabilities
- Ability to translate business objectives into compelling creative solutions
- Strong attention to detail and commitment to creative excellence
- Highly organized with the ability to manage multiple projects simultaneously
- Confident communicator with strong stakeholder management skills
- Collaborative and solutions-oriented mindset
- Comfortable operating in a fast-paced environment with evolving priorities
- Passion for culture, design, hospitality, and audience engagement
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