AI Video Creator

AI Video Creator

Dubai, UAE | Reports to the Director of Marketing | Up to AED 290,400/annum (tax-free) total annual cash compensation

Base salary up to AED 22,000/month (tax-free) plus a monthly performance bonus of up to 10%, with comprehensive benefits included.

WHERE THIS ROLE CAN LEAD

Senior AI Video Creator

Creative Lead

Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.

Own the AI video pipeline for a $1Billion+ brand. The media is already scaled — the constraint is creative that converts, on the feed and on the page.

We've been AI-first since December 2023: In this role, tools such as Veo, Kling, Runway, Seedance, Midjourney, and Flux are part of the production workflow — not side experiments. AI gets you to footage faster; your judgment decides whether the hook works, the product looks real, the edit holds attention, and the finished asset is ready to ship.

Life at Puffy

Collaborate with the top 1% of global talent.

Hear directly from our team about what it’s like to build your career at Puffy.

Want to see more? Follow the team’s journey on Instagram: @PuffyCareers

About the Role

You'll own AI video production for Puffy.com, a $1Billion+ e-commerce brand, across two surfaces that sell in completely different ways: cold-traffic ads on Meta, TikTok, and YouTube, and product video on the website itself. Reporting to the Director of Marketing, you'll work across the full production chain — concept and script, image generation, motion, editing, compositing, color, and audio. This is a hands-on production role where speed matters, craft matters, and the work is expected to perform.

Who You'll Work With

Meet the team you'd be working with, and what you'd work on together:

Himanshu Dhumal

Director of Marketing

You'd report to him directly

You'll work with Himanshu on creative priorities, campaign requirements and the video opportunities that matter most to the business. He'll bring problems to solve, and you'll be expected to bring ideas and production solutions back.

Jan Dzemesjuk

Your production counterpart

You'll work alongside another specialist already producing AI video at Puffy, sharing learnings across models, workflows, generation techniques and post-production.

Kelly Moit

UI/UX Design Lead

Your on-site design partner

You'll collaborate on video created for Puffy.com, making sure each asset works within the page experience and supports what the customer needs to understand at that point in the journey.

Athul Jood

Digital Marketing Assistant

Your launch and performance partner

Athul supports the day-to-day execution of the paid channels your creative runs across. You'll work with him to get finished assets into market and bring performance signals back into the creative process, so the next iteration is informed by what audiences are actually responding to.

What You'll Own

Script → Image: Translate hooks into static visual worlds. Design consistent characters and aesthetic styles using Midjourney, Flux, or similar.

Image → Video: Apply motion and emotion using Veo, Kling, or Seedance. Control specific movements — facial expressions, gestures, choreographed action, and the physical behaviour of a material under pressure.

Video → Edit: Cut aggressively for retention in Premiere, After Effects, DaVinci, or similar. Pacing, pattern interrupts, and visual rhythm.

Edit → Sound: Layer AI voiceovers (ElevenLabs) and music and sound design. A silent ad isn't a finished ad.

Produce DR video ads at volume : 20-30 second ads for Meta, TikTok, and YouTube cold prospecting. Pattern-interrupt hook, problem agitation, benefit demonstration, proof, one clear CTA. Multiple concepts per week.

Solve character consistency : Keep faces, outfits, and environments coherent across shots, including AI-generated spokespeople delivering to camera. This is the hardest problem in AI video, and you know how to work around it.

Obsess over the first 3 seconds : Pattern interrupts, curiosity gaps, visual hooks. If the audience drops at second 3, you iterate the hook.

Turn proof into persuasion: Clinical claims, social proof, and guarantees carry the offer. You know where they land in a 30-second ad and where they kill the momentum.

Produce product video for Puffy.com from real product photography : Short, sound-off, text-free clips that show a shopper what the mattress is actually like. Realism is the entire brief.

Get material behavior right : Foam that compresses under a hand and recovers on release, fabric that moves like fabric, a hand that enters and presses without floating. This is where generated video usually fails, and it's the difference between a clip that sells and one a shopper distrusts.

Hold fidelity to the source product : Shape, color, proportions, and stitching stay true to the photography throughout the shot. The product on screen is the product being sold.

Make the "invisible edit" : Blend AI footage with stock or shot footage seamlessly. Your compositing and color grading make AI elements indistinguishable.

Iterate on performance data : Review CTR, hold rates, drop-off points, and on-page conversion. Every asset is a hypothesis, not a finished artwork.

Diagnose the gap between click and purchase : When an ad drives outbound CTR but not orders, you can tell whether the fault sits in the hook, the promise, or the landing experience, and what to change first.

What You Bring

Direct-response portfolio : You've created ads designed to drive action, not just entertain. Performance results are valued where available.

Character consistency work : You can maintain coherent characters, environments, and visual details across multiple generated shots.

AI video generation fluency : Hands-on experience with tools such as Veo, Kling, Runway, Seedance, or similar. You understand that different models solve different production problems.

Strong AI image-generation fundamentals : Midjourney, Flux, or similar tools for building controlled visual starting points and references.

Post-production expertise : Premiere, After Effects, DaVinci, or similar. You're comfortable with compositing, color grading, clean-up, and upscaling.

Audio proficiency : AI voice synthesis, music and sound design for performance creative.

Direct-response judgment : You understand hooks, pacing, problem/solution structure, proof, offers, and calls to action.

Production speed : You can create and iterate multiple assets without treating every piece like a weeks-long production.

Quality judgment : You know when generated footage is strong enough to ship, when it needs post-production, and when the right decision is to regenerate it.

DTC or e-commerce performance marketing experience

Ads with measurable conversion results

Familiarity with creative testing frameworks

Experience creating video specifically for e-commerce product pages or other on-site conversion journeys

Your First 30 Days — Mapped Out For You

WEEK 1

— Land well

You get access to the ad accounts, the existing creative library, the product photography archive, the generation stack, and the post-production suite. Asana training, and your role-specific AI-Native Starter Pack: the prompt library for character and material consistency, the model-by-model notes on what each generator handles well and where it fails, and where the human check sits before an asset goes live. You meet your manager, team, and cross-functional departments properly.

WEEK 2

— Get the full picture

Deep dives into the live ad accounts, the performance numbers, and the existing creative library. You watch the ads that won and the ones that didn't, including the hooks that lost the audience at second three, and walk the customer journey end to end.

WEEK 3

— Start contributing

You pick up your first cold-traffic ad concept alongside the performance marketing team, take a product video from source photography through the full pipeline, and bring your first cuts into review with the Director of Marketing.

WEEK 4

— Your first ship

Your first ads go live in a paid test, your first product video goes into review for the site, and you share your early read on the production pipeline and where you'd take it.

Apply now, or email your questions to

Niharika Tilak

.

Talent Acquisition, Puffy

View LinkedIn profile

Advance in two years what takes five elsewhere. Wilson joined as a developer and now leads Development.

Work with AI in production—not experimentation. Every new hire gets an AI-native starter pack in week one: a prompt library, an LLM validation workflow, and AI applied to their actual work.

Work alongside people from Revolut, EY-Parthenon, Apple, Deloitte and other high-performing organizations.

Where Our People Started, Where They Are Now

Real career trajectories from real team members.

This is what career acceleration looks like.

Wilson Ang

Solidity

Developer

2 Years

Head of Development

Rhogie Domingo

QA Analyst

3 Years

Head of QA

Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.

Rohit Singwal

Ex-Revolut IIT Bombay

Sumit Kumar

Ex-EY Parthenon

IIT Roorkee, IIM Bangalore

William Huertas

Ex-Spring Air, FXI

University of Massachusetts

Perform, Get Rewarded

Leaders Club

Top performers unlock Leaders Club — our premium tier that grants access to the UAE’s 150+ best resorts, wellness clubs, gyms, and beach facilities.

Leaders Club opened a door I did not expect. I spend six days a week doing HIIT and strength training at whichever venue I feel like that day, across the UAE and internationally. Then I get to unwind with recovery sessions and pool days at luxury resorts. Staying active became easier, more enjoyable and part of my everyday life.

For me, receiving that recognition also changed how I think about giving recognition. It reminded me that people should know when the way they are contributing is making a difference.

I’ve used the membership for weekend stays at a resort in Ras Al Khaimah. What I value is that a proper break doesn't need annual leave or a flight — you check in on a Friday and come back genuinely reset.

On your own, a standard is something you hold. Leading, it’s something you hand over, and you find out it held even when you’re not in the room. Leaders Club is recognition of that impact for me.

Yash Mehta

VP, Digital Experience & Conversion

Leaders Club feels special because it’s not something you apply for or ask to be part of — it’s something you earn. Being recognised directly by our CEO meant a lot to me. And beyond the recognition, it’s genuinely upgraded my life outside work too, from great fitness classes and trainers to some of the best beach clubs and wellness experiences in the UAE. One of my favourite memories so far was spending the day at the infinity pool with Burj views.

Raj KV

Accounting Manager

I’ve used the wellness membership as a way to stay active and make more time for my wellbeing. I appreciate the flexibility and easy access to options that fit into my routine and help me maintain a good balance between work, health, and personal time.

For me, Leaders Club is both recognition and accountability. It made me more conscious of the standard I set for myself and everyone around me.

One part I value about Leaders Club is having a group of people across the business whose perspective I trust. It gives me people outside my immediate team to speak to when I want a different view on something.

Arman Gevorgyan

Manager

For me, the membership is most useful for the access it gives me to experiences around the city. It means I’m more likely to explore places I probably wouldn’t make time for as often otherwise.

Rosalle Macaspac

Organizational Effectiveness Manager

Six years at Puffy/RGG, and one of the first Leaders Club members when it started in 2024. The company has grown a lot since then, and the recognition has held its meaning throughout. That's what makes it feel earned rather than something that happened once.

Where You'll Work

Live and Work in Vibrant Dubai

Relocating to Dubai? Our office is a diverse and vibrant workplace of 65+ team members from more than 16+ different nationalities, backgrounds and cultures.

Apply for any of our Dubai roles and enjoy:

No income tax — keep 100% of your earnings!

Flight to Dubai

Two-week hotel stay

Full relocation support

Annual flight home

Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member

Hi there,

If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.

That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.

If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.

Looking forward to working with you,

ArthurA

Arthur Andreasyan

Puffy CEO, Founder & Forbes Council Member

A Fast , Transparent and Skills-First Hiring Process

While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities and a structured, skills-first hiring process.

3-phase process, as quick as 10 business days.

Note: Our process is 100% free. We never use third-party agencies or ask for payment.

1

Skill-Based Assessment

YOUR TIME

30-45 minutes

OUR RESPONSE

1 business day

Let your skills do the talking rather than have a job offer hinge entirely on interview performance.

2

Case Study Challenge

2-3 hours, within a 3 day window

3-4 business days

Get a feel for the type of work you might be doing. Demonstrate what you can do without pressure.

3

Interview Stage

45-60 minutes

3-5 business days

We learn about your thought process, you learn about us. Ask anything.

Receive a decision within 10 business days

From application to a clear yes or no, either way.

9/10

Candidates

Would recommend applying here

Based on 1,196 candidate responses

Questions?

We’ve Got Answers

Can you tell me more about Puffy’s benefits?

Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:

Learning and development support (we pay for courses you need to upskill)

Career progression opportunities — you grow as we grow

Up to 10% monthly performance bonus

Commitment to diversity and inclusion

Merit-based progression and achievement recognition

State-of-the-art tech and tools

Team life insurance coverage

Annual flight home (Dubai roles)

Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays

Free catered lunch for the

entire team on Fridays

Kitchen restocked daily with healthy

snacks, fresh fruits, and beverages

Regular social activities and events

Monthly Puffy leader awards to

recognize achievement

Puffy product discount of up to 50%

for employees and eligibility for a

free Puffy mattress after 1 year of service

Why do I have to take an online test if I have the relevant skills and experience?

After a successful application review, we invite selected candidates to our online skills test. It's a consistent, structured way for you to demonstrate your skills, assessed against the same criteria as every other candidate. It’s also a great way for you to see if our work is the right fit for your ambition. Candidates who pass the assessment move to Phase 2, the case study challenge.

Is there an expiry date for the online test? When do you expect me to complete the online assessment?

The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.

Please note these important details:

Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.

Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.

Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.

If you still encounter any issues, please reach out to us at [email protected] .

Does Puffy offer flexible or remote working arrangements?

Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:

Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.

USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for each role.

You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".

Visit our main site: Puffy.com

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