AI Creative Content Lead

About Gloria Jeans

Role Purp

Key Responsibi

1. AI-Powered Content Pro

• ductionProduce product imagery, lifestyle visuals, and editorial content using generative AI tools (e.g. Midjourney, Firefly, DALL-E, Stable Diffusion, Runway, Kling, Pika, and emerging equiv
• alents)Create and refine prompt libraries and workflows for consistent, brand-aligned
• outputRetouch, enhance, and adapt AI-generated assets using Photoshop, Lightroom, or equivalen
• t toolsGenerate background replacement, model substitution, and scene composition for PDP imagery a
• t scaleProduce GJ-branded visual templates for seasonal campaigns, promotions, and category l

aunches2. Video & Motion

• ContentCreate short-form video content for the website, mobile app, and paid social channels (Instagram, VK,
• TikTok)Use AI video generation and editing tools to produce campaign video at reduced cost a
• nd timeProduce product videos, unboxing formats, and lookbook motion
• contentEdit, caption, and subtitle video assets for multi-platf
• orm useCollaborate with Performance Marketing on creative variations for A/B

testing3. E-commerce Content Optim

• izationEnsure all content meets e-commerce performance requirements: optimal file size, resolution, format, and loa
• d speedProduce A/B variant imagery for conversion rate testing on PD
• P pagesAlign visual output with the online merchandising calendar (drops, promotions, seasonal rot
• ations)Support new category launches (Home, Beauty) with dedicated content wo
• rkflowsMaintain a content asset library, organized by campaign, season, and c

ategory4. Brand Consistency & Quality

• ControlAct as the visual quality gatekeeper for all AI-generated content before publ
• icationDevelop and maintain GJ's AI creative style guide — defining what on-brand AI output loo
• ks likeEnsure consistency of color palette, model aesthetics, scene direction, and brand tone across all
• outputCollaborate with the SVP Brand & Creative to align AI content with overall brand di
• rectionFlag and correct AI artifacts, anatomical errors, or off-brand outputs before d

elivery5. Pipeline & Workflow Inn

• ovationDesign and own a scalable AI content production pipeline from briefing to d
• eliveryEstablish briefing templates, output standards, and delivery SLAs for content r
• equestsEvaluate and onboard new AI creative tools on an ongoing basis, recommending adoption where ROI i
• s clearTrain and upskill wider marketing and e-commerce team members on AI conten
• t toolsTrack and report on content output volume, turnaround time, and cost efficiency vs. traditional pro
• duction6.
• Cross-Functional Collab
• orationWork with Performance Marketing to supply creative variations for paid campaigns (VK Ads, Meta, progra
• mmatic)Partner with the Merchandising team to prioritize content production by category, season, and c
• ampaignSupport CRM and lifecycle marketing with email, push, and in-app visual
• assetsCollaborate with Digital Product on UX imagery standards and content integration into the
• websiteWork with external photographers and stylists where hybrid (AI + human) production is r
• equired

Ex

• perience3–8 years in digital creative, content production, or visual design — ideally in fashion, retail, or e-
• commerceDemonstrable hands-on experience with AI image and video generation tools (portfolio r
• equired)Background in e-commerce content production, campaign creative, or digital stu
• dio workExperience working in fast-paced, high-volume content envi
• ronments

Technic

• al SkillsProficiency with generative AI tools: Midjourney, Adobe Firefly, Stable Diffusion, DALL-E, or eq
• uivalentsAI video tools: Runway ML, Kling, Pika, Sora (or equ
• ivalents)Adobe Creative Suite (Photoshop mandatory; Premiere, After Effects a str
• ong plus)Understanding of e-commerce content requirements: file formats, compression, aspect ratios, platf
• orm specsPrompt engineering fluency — ability to write and iterate effective creativ
• e promptsFamiliarity with DAM (Digital Asset Management
• ) s
• ystems
• 💎 What
• We Offer:International exposure with multicultural teams and projects across the Mi
• ddle East.Career growth in a dynamic fashion retail en
• vironment.Comprehensive benefit
• s package.