Affiliate Marketing Manager
Role Overview
The Senior Affiliate Marketing Manager owns the growth, performance, and day-to-day management of the affiliate programme.
The hands-on, commercially focused role covers affiliate strategy, partner development, customer acquisition, campaign execution, performance optimization, and programme operations.
Key Skills for This Role
Full Job Posting
About the company
The employer is a fast-growing international telecommunications business with a digital and consumer focus, operating across multiple markets.
The company develops mobile and digital services and focuses on improving customer acquisition, engagement, and lifetime value.
Role summary
The Senior Affiliate Marketing Manager owns the growth, performance, and day-to-day management of the affiliate programme.
The hands-on, commercially focused role covers affiliate strategy, partner development, customer acquisition, campaign execution, performance optimization, and programme operations.
Strategy and partnerships
- Develop and execute affiliate strategy aligned with digital acquisition and commercial objectives; scale the channel, improve efficiency, and grow revenue contribution.
- Manage relationships with publishers, comparison sites, content partners, influencers, affiliate networks, and other performance partners.
- Recruit and onboard partners and grow existing partners through commercial arrangements, campaigns, incentives, and promotions.
Campaigns and performance
- Plan affiliate campaigns, promotions, incentives, and product launches; coordinate offers, creative, landing pages, tracking, and messaging accurately and on schedule.
- Monitor acquisition, sales, conversions, CPA, revenue, ROI/ROAS, and customer quality and value; implement optimization plans for partners.
- Produce reporting and commercial analysis, identify trends, opportunities, and risks, and recommend improvements to acquisition, revenue, and efficiency.
Programme operations
- Manage affiliate commissions, incentives, budgets, forecasts, expenditure, and performance plans against acquisition, revenue, and profitability targets.
- Manage affiliate networks and tracking platforms; keep partner details, commissions, campaigns, promotions, and tracking configurations accurate and current.
- Resolve tracking, attribution, reporting, and technical issues; check attribution accuracy and partner commission calculations.
- Ensure partners follow programme terms, brand guidelines, promotional requirements, and applicable standards; address inappropriate activity, poor-quality traffic, potential fraud, and compliance risks.
- Monitor market trends, competitors, publishers, new technologies, platforms, partnerships, and commercial models.
- Collaborate with Digital Marketing, Product, Commercial, Sales, Finance, Technology, Analytics, and Creative teams.
Experience and expertise
- Approximately 5 or more years in affiliate marketing, performance marketing, digital acquisition, or a related commercial marketing environment; direct affiliate-programme responsibility is ideal.
- Strong practical experience with Impact, Awin, Rakuten, CJ Affiliate, or equivalent affiliate networks and tracking platforms.
- Strong analytical skills, partner-management experience, understanding of digital acquisition and performance economics, and experience with multiple campaigns.
- Excellent written and verbal communication, negotiation, stakeholder influence, organization, proactivity, attention to detail, and deadline management.
- Good understanding of PPC, SEO, paid social, email, content, display, media buying, and affiliate marketing's place in the wider acquisition mix.
Preferred education
- A bachelor's degree in Marketing, Business, Digital Marketing, or a related discipline is preferred.
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