WINNERSHIP: E-Commerce Intern

Role overview

eCommerce brand management

• Oversee end-to-end eCommerce operations and performance for a selection of Beiersdorf brands in the UAE.
• Collaborate with marketing, sales, and supply chain teams to execute brand strategies.

Digital sales and reporting

• Audit and improve retailer product content, including image and A+ content uploads, keyword tagging, and SEO optimization.
• Track content compliance and digital shelf metrics; use analytics tools to identify improvement opportunities.
• Support weekly sales tracking and KPI dashboards, and analyze traffic, conversion, and media performance using internal tools and retailer data.
• Maintain promotion calendars and campaign performance trackers.

Campaigns and competitive insights

• Coordinate eCommerce activations and new product launches with marketing and brand teams.
• Manage advertising, promotion, and campaign budgets to maximize ROI; prepare online campaign assets and briefs.
• Monitor campaigns and consolidate learnings.
• Track competitor visibility, pricing, ratings, reviews, and promotions, and help prepare monthly category insights.

Candidate profile

• Bachelor’s or master’s degree in Business, Marketing, Digital, or a related field, or currently pursuing one.
• Strong analytical skills and structured, data-driven thinking.
• Interest in eCommerce, digital marketing, and the FMCG or retail landscape.
• Proactive and organized, comfortable in a fast-paced environment, with good communication and teamwork skills.

Internship experience

• Gain hands-on experience in FMCG eCommerce and exposure to leading retailers and digital platforms.
• Receive mentorship from eCommerce professionals and contribute to projects with business impact.

About Beiersdorf