Performance Marketing Manager - Middle East

Role overview

Responsibilities

• Lead the Middle East performance marketing roadmap and provide frameworks, standards, and expert support to North Africa and CEWA.
• Align e-commerce priorities with full-funnel media plans and coordinate plans across relevant channels.
• Manage campaigns from briefing and setup through launch, pacing, testing, and optimization.
• Lead sponsored search, display, and audience campaigns across Amazon and regional marketplaces and e-retailers; use the Retail Media Engine for planning, activation, optimization, and tracking.
• Own paid-search strategy, keyword expansion, campaign structure, bid optimization, and use of search insights in related plans.
• Develop audience-targeting and creative-testing frameworks, translate results into actions, and scale effective combinations.
• Set KPIs and dashboards, review performance, and analyze media and sales metrics to identify trends, risks, and opportunities.
• Manage budget allocation, pacing, forecasting, billing control, and agency governance.
• Partner with Brand, E-Commerce, Sales, Content, Finance, Procurement, platforms, and agencies.

Candidate requirements

• Bachelor’s degree in Marketing, Business, Media, Analytics, or a related discipline.
• At least 5 years of hands-on performance marketing, digital media buying, and media planning experience; consumer goods, retail, e-commerce, or agency experience is preferred.
• Ability to plan, execute, and optimize campaigns across paid search, paid social, programmatic, and retail media channels and devices.
• Strong hands-on experience with Amazon Ads and other major marketplace or retailer advertising platforms.
• Strong knowledge of audience targeting, creative testing, attribution, incrementality, and conversion optimization.
• Experience troubleshooting campaign delivery and performance and translating data into optimization and test plans.
• Strong analytical skills working with dashboards, media metrics, commercial data, and budget forecasts.
• Experience managing media agencies, platform partners, and multiple market stakeholders.
• Knowledge of the Middle East digital and e-commerce landscape; emerging-market experience is an advantage.
• Fluent business English.

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