Vice President Ecommerce (FMCG)
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Key skills for this role
About the Role
We are seeking a highly strategic, commercially driven, and entrepreneurial Vice President of E-Commerce to lead and scale the group’s end-to-end digital commerce business, with a strong focus on FMCG.
Key Skills for This Role
Full Job Posting
Overview
We are seeking a highly strategic, commercially driven, and entrepreneurial
Vice President of E-Commerce
to lead and scale the group’s end-to-end digital commerce business, with a strong focus on FMCG.
This is a leadership role responsible for defining the e-commerce vision, driving accelerated growth, and building a best-in-class omni-channel experience across owned platforms and third-party marketplaces.
Responsibilities
- Define and lead the overall e-commerce strategy, including growth roadmap, digital transformation initiatives, and channel expansion.
- Own full P&L responsibility for the e-commerce business, including revenue growth, profitability, and market share.
- Position the organization as a market leader in online FMCG within a highly competitive environment.
- Drive revenue growth, conversion rates, basket size, and customer lifetime value.
- Develop data-driven strategies to improve acquisition, retention, and profitability.
- Oversee the end-to-end digital marketing and promotional strategy, including performance marketing, CRM, and campaigns.
- Ensure best-in-class digital storefront execution, including assortment, product content, navigation, and search optimization.
- Drive continuous improvements in UX/UI, conversion optimization, and customer journey.
- Oversee daily operations, ensuring seamless order management, fulfillment, last-mile delivery, and service quality.
- Partner with supply chain and logistics to ensure high availability, accuracy, and on-time delivery.
- Lead relationships with third-party marketplaces and delivery platforms.
- Ensure competitive and consistent pricing strategies across all digital channels.
- Build and lead a high-performing e-commerce organization, including commercial, marketing, merchandising, and operations teams.
Requirements
- Bachelor’s degree in Business, Marketing, E-Commerce, or related field; MBA preferred.
- 15 years of experience in e-commerce, digital commerce, or omni-channel retail, with a strong focus on FMCG.
- Proven track record of scaling large e-commerce businesses and owning P&L.
- Strong understanding of online shopping dynamics, last-mile delivery, and marketplace ecosystems in the UAE/GCC.
- Deep expertise in digital marketing, merchandising, pricing, and customer experience optimization.
- Advanced analytical capabilities with experience using data platforms, dashboards, and performance tools.
- Strong leadership experience managing large, cross-functional teams.
- Excellent stakeholder management and executive communication skills.
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