Brand Lead - Emirati Hire

Position Summary

Brand Strategy & Campaign Planning

• Lead the development and implementation of integrated brand and marketing strategies aligned with organizational objectives.
• Drive strategic campaign planning across exhibitions, public programs, partnerships, retail, membership, and visitor engagement initiatives.
• Ensure brand consistency and alignment across all marketing and communication channels.
• Translate organizational priorities into audience-focused marketing plans that strengthen brand awareness and engagement.
• Develop annual campaign roadmaps and strategic marketing frameworks that support institutional goals.

Audience Insights & Market Intelligence

• Leverage audience research, visitor data, market trends, and performance analytics to inform marketing strategies and campaign planning.
• Develop audience segmentation frameworks and targeted engagement approaches.
• Translate research findings and audience insights into actionable recommendations that enhance campaign effectiveness and audience acquisition.
• Monitor industry trends and benchmark performance against leading cultural, tourism, lifestyle, and consumer brands.

Integrated Marketing Delivery

• Lead the planning and execution of integrated multi-channel marketing campaigns across digital, social media, CRM, advertising, partnerships, and onsite channels.
• Collaborate with communications, content, digital, creative, visitor experience, and commercial teams to ensure cohesive campaign execution.
• Support campaign optimization through data analysis, testing, and continuous improvement initiatives.
• Ensure campaigns are delivered on time, within budget, and in accordance with brand standards.

Stakeholder Management & Cross-Functional Collaboration

• Act as a central point of coordination between internal departments, external agencies, strategic partners, and key stakeholders.
• Facilitate alignment across marketing, communications, visitor experience, programming, retail, membership, and commercial functions.
• Build strong relationships with stakeholders to ensure successful delivery of high-profile institutional initiatives and campaigns.
• Present campaign strategies, audience insights, and performance reports to senior leadership and stakeholders.

Performance Measurement & Reporting

• Establish campaign objectives, KPIs, and performance measurement frameworks.
• Analyze campaign performance and audience engagement metrics to identify opportunities for optimization and growth.
• Develop clear and compelling reports, dashboards, and presentations that communicate marketing performance and strategic recommendations.
• Utilize data storytelling techniques to support decision-making and stakeholder engagement.

& Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 8–10 years of experience in strategic marketing, brand management, or communications.
• Strong experience in integrated campaign planning and execution across both B2B and B2C audiences.
• Experience working with global brands and within complex, multi-stakeholder environments.
• Experience managing agency relationships and cross-functional project teams.
• Experience within arts, culture, tourism, hospitality, luxury, destination marketing, or government-related sectors is preferred.

Core Competencies

• Strategic Thinking
• Stakeholder Management
• Cross-Functional Leadership
• Project Management

• Innovation & Continuous Improvement

• Commercial Awareness
• Results Orientation

Preferred Experience

• Experience translating audience insights and research into actionable marketing strategies.
• Experience managing complex campaigns involving multiple internal and external stakeholders.
• Experience working in international, multicultural, and matrixed organizations.
• Familiarity with audience development, visitor engagement, membership, and customer lifecycle