Vertical Marketing Manager – Marketplace

Overview

Vertical Ownership & Strategy

• Own the end-to-end marketing strategy for the Marketplace vertical, aligned with company OKRs and the Snoonu brand
• Define the Marketplace value proposition for customers and merchants, and translate it into compelling campaigns across the funnel
• Set and track vertical KPIs — GMV, new buyer acquisition, conversion rate, average order value, category penetration, and retention
• Stay ahead of market trends, competitor activity, and best practices in marketplace and e-commerce marketing regionally and globally

Awareness & Brand Campaigns

• Lead always-on and seasonal brand campaigns that grow awareness of Snoonu's Marketplace offering among target audiences in Qatar
• Develop campaign briefs, creative direction, and messaging frameworks that clearly differentiate the Marketplace from competitors
• Manage multi-channel campaign execution across paid social, search, display, OOH, influencer, and in-app placements
• Build a content and communications calendar that keeps the Marketplace top-of-mind for both existing and prospective customers

Conversion & Performance Marketing

• Drive conversion across the full customer journey — from first visit to first purchase to repeat buyer
• Develop and optimise promotional mechanics (flash sales, category deals, free delivery thresholds, loyalty incentives) that improve conversion without eroding margin
• Work closely with the Product and CRM teams to improve in-app merchandising, homepage placements, push notifications, and email flows for the Marketplace
• Own A/B testing and experimentation roadmaps for key conversion touchpoints, turning learnings into scalable playbooks

Channel Exploration & Innovation

• Proactively identify and pilot new marketing channels relevant to marketplace audiences — including affiliate, community platforms, social commerce, and emerging digital formats
• Evaluate channel performance rigorously, scaling what works and sunsetting what doesn't, with clear data-backed rationale
• Build partnerships with media owners, publishers, and platforms to negotiate innovative placements and first-mover opportunities for Snoonu's Marketplace
• Champion best practices in marketplace marketing internally, running regular knowledge shares and setting the bar for the wider team

Insights, Reporting & Best Practices

• Monitor and report on vertical performance weekly and monthly, delivering clear insights and recommendations to senior leadership
• Leverage customer data, purchase behaviour, and search trends to identify demand signals and inform campaign and category prioritisation
• Maintain a living library of marketplace marketing best practices, case studies, and competitive intelligence to guide future planning
• Manage the Marketplace marketing budget with rigour, optimising allocation across

🧙‍♂️ The Magic You Bring

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
• Minimum 4–6 years of marketing experience, with at least 2 years in marketplace, e-commerce, or retail platform environments
• Proven track record of running awareness and conversion campaigns that drove measurable GMV or revenue growth
• Strong command of performance marketing channels — paid social, search (Google/Meta), programmatic, CRM, and push — with hands-on experience managing budgets and optimising for conversion
• Experience exploring and scaling new marketing channels, with a bias for testing, learning, and iterating quickly
• Excellent analytical skills; comfortable working with dashboards, funnel data, and cohort analysis to make decisions
• Experience collaborating with Commercial or Category teams to co-create promotional strategies and merchant joint plans
• Strong awareness of marketplace and e-commerce marketing trends, regionally and globally
• Exceptional stakeholder management and communication skills across Marketing, Commercial, and Product
• Fluency in English; Arabic is a plus given the Qatar market context

Inside Snoonu’s Universe

The Dream We’re Chasing

The Quest We’re On

👥 Be Customer Obsessed

👨‍💼 It's All About People

Perks & Worklife Magic At Snoonu

Builder’s Playground

Flexible Time Off

Agile Everything

Great Place to Work® Certified

Beyond the Code: Giving Back Matters

Diversity Isn’t Just a Buzzword

Let’s Build the Future Together