Van Sales Representative

Role overview

Sales and customer relationships

• Achieve sales volume and value targets through effective selling and distribution; promote the full product range.
• Develop new outlets, expand customer coverage, and increase product availability, visibility, and distribution.
• Build and retain customer relationships, follow sales-call procedures, fulfill orders, and resolve customer concerns promptly.

Territory and merchandising

• Follow the daily journey plan and visit scheduled outlets; maintain shelf availability, product placement, and merchandising standards.
• Use FIFO, implement approved planograms, place display racks effectively, and recommend stock replenishment.

Market and administration

• Track market trends, competitor activities, pricing, customer preferences, and product performance; share insights and opportunities.
• Maintain sales records, customer information, invoices, and transaction documentation; follow up on outstanding payments.
• Coordinate to resolve billing issues and comply with sales policies and financial procedures.

Assets and teamwork

• Maintain and protect assigned vehicles, handheld terminals, printers, display racks, and other sales equipment.
• Optimize time, resources, and territory coverage; follow safety and operational procedures and collaborate with colleagues.

Qualifications and experience

• High school diploma or equivalent; further Sales, Marketing, or Business Administration qualifications are an advantage.
• Previous FMCG sales experience, preferably in snacks, confectionery, food products, or beverages.
• Van sales, pre-selling, route sales, or direct-distribution experience is preferred.
• Understand retail outlets, merchandising, FIFO, planograms, customer relationships, sales collections, and territory development.
• Driving licence appropriate to the assigned market and vehicle, where required.
• Familiarity with handheld sales devices, mobile sales applications, and basic reporting systems.

Skills and competencies

• Strong selling, negotiation, communication, and customer-service skills; target-driven sales focus.
• Effective route planning, territory management, customer development, and account growth.
• Basic numerical skills for invoicing, collections, and sales reporting; strong organization and time management.
• Self-motivated, disciplined, able to work independently, and collaborative with a professional attitude.