UX/UI Designer

Overview

Cro & Landing Page Design

• Design and optimize high-converting landing pages tailored to specific campaigns and audience segments
• Apply UX best practices (hierarchy, CTA placement, form design, trust signals) to maximize conversion
• Collaborate with CRO Analysts to align page design with ad creative and messaging

Multi-Platform Page Building

• Build and maintain landing pages and website sections across tools, including Unbounce, HubSpot, Squarespace, and other CMS or page builder platforms as needed
• Ensure pixel-perfect implementation of your own designs with zero dependency on a separate developer for standard page builds
• Maintain a library of reusable components and design tokens across platforms
• Designing culturally authentic, Arabic-first digital experiences by adapting RTL layouts, typography, and UX patterns while maintaining brand consistency across both Arabic and English platforms.

Minimal Front-End Development

• Write clean HTML/CSS to customize templates beyond built-in builder capabilities
• Apply basic JavaScript or platform-specific scripting (e.g., Unbounce scripts) for interactive elements, conditional logic, and form enhancements
• Troubleshoot rendering issues across browsers and devices
• Collaborate with developers for more complex custom integrations, providing clear design specs and annotated handoffs

Ux Research & User Testing

• Conduct lightweight user research, wireframes, low-fi prototypes, and usability walkthroughs
• Build interactive prototypes in Figma for stakeholder review and user testing
• Document findings and translate them into actionable design improvements

Design Systems & Asset Production

• Maintain and evolve a scalable design system across all digital touchpoints
• Produce UI assets for web, email, and ad placements in coordination with the Marketing team
• Ensure visual consistency between landing pages, website sections, email templates, and paid ad creatives

Analytics & Reporting

• Monitor performance of pages you design (bounce rate, conversion rate, scroll depth, CTR)
• Provide monthly design performance reports to the CRO team
• Proactively suggest redesigns or iterations based on data, not just feedback
• Become a UX/UI expert
• Who we are looking for

Absolute Must-Haves

• 2+ years of experience in UX/UI design with a focus on performance-oriented digital experiences
• Proficiency in Figma (components, auto-layout, prototyping, design systems)
• Hands-on experience building pages in at least two of: Unbounce, HubSpot, Squarespace, or similar platforms
• Basic understanding of HTML and CSS, able to customize simple templates without a developer
• Arabic speaker with strong Arabic-first design skills (RTL layouts, Arabic typography, cultural nuance)
• Understanding of CRO fundamentals, you know what a good CTA looks like and why
• Strong attention to detail: pixel-perfect designs, consistent spacing, and accessible color contrast
• Growth mindset: comfortable with data, experimentation, and iterating on your own work
• Nice to Have
• Familiarity with JavaScript for lightweight front-end scripting
• Experience with Webflow, WordPress (Elementor/Gutenberg), or similar CMS tools
• Knowledge of Google Optimize, VWO, or other A/B testing platforms
• Basic motion design skills (micro-interactions, animated CTAs) using CSS or Lottie
• Experience working in a marketing agency or with performance marketing teams
• Familiarity with accessibility standards (WCAG 2.1)
• Who are we looking for?