UX/UI Designer
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Key skills for this role
About the Role
What you will be responsible CRO & Landing Page Design Design and optimize high-converting landing pages tailored to specific campaigns and audience segments Apply UX best pract.
Key Skills for This Role
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Overview
What you will be responsible
Cro & Landing Page Design
- Design and optimize high-converting landing pages tailored to specific campaigns and audience segments
- Apply UX best practices (hierarchy, CTA placement, form design, trust signals) to maximize conversion
- Collaborate with CRO Analysts to align page design with ad creative and messaging
Multi-Platform Page Building
- Build and maintain landing pages and website sections across tools, including Unbounce, HubSpot, Squarespace, and other CMS or page builder platforms as needed
- Ensure pixel-perfect implementation of your own designs with zero dependency on a separate developer for standard page builds
- Maintain a library of reusable components and design tokens across platforms
- Designing culturally authentic, Arabic-first digital experiences by adapting RTL layouts, typography, and UX patterns while maintaining brand consistency across both Arabic and English platforms.
Minimal Front-End Development
- Write clean HTML/CSS to customize templates beyond built-in builder capabilities
- Apply basic JavaScript or platform-specific scripting (e.g., Unbounce scripts) for interactive elements, conditional logic, and form enhancements
- Troubleshoot rendering issues across browsers and devices
- Collaborate with developers for more complex custom integrations, providing clear design specs and annotated handoffs
Ux Research & User Testing
- Conduct lightweight user research, wireframes, low-fi prototypes, and usability walkthroughs
- Build interactive prototypes in Figma for stakeholder review and user testing
- Document findings and translate them into actionable design improvements
Design Systems & Asset Production
- Maintain and evolve a scalable design system across all digital touchpoints
- Produce UI assets for web, email, and ad placements in coordination with the Marketing team
- Ensure visual consistency between landing pages, website sections, email templates, and paid ad creatives
Analytics & Reporting
- Monitor performance of pages you design (bounce rate, conversion rate, scroll depth, CTR)
- Provide monthly design performance reports to the CRO team
- Proactively suggest redesigns or iterations based on data, not just feedback
- Become a UX/UI expert
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