Trade & Shopper Marketing Manager – GCC

Overview

• About this Position
• The Trade & Shopper Marketing Manager is responsible for developing and executing channel and shopper marketing strategies across GCC markets to drive category growth, increase market share, strengthen retailer partnerships, and improve in-store execution excellence.
• What you´ll do
• Develop and execute GCC trade and shopper marketing strategies aligned with brand and commercial objectives.
• Translate category and shopper insights into actionable channel and customer plans.
• Drive Perfect Store execution standards across key channels and customers.
• Lead annual trade activation-calendar planning in alignment with marketing and sales priorities.
• Work closely with Key Account Managers and Sales teams to develop customer business plans and channel strategies
• Analyze shopper behavior, category trends, competitor activities, and market dynamics to identify growth opportunities
• Design and implement impactful shopper activation programs, promotions, and in-store campaigns to drive sales and brand visibility.
• Manage retailer activation plans for key accounts and strategic customers and ensure strong execution excellence across all customer touchpoints.
• Partner with Sales, Marketing, Supply Chain, and Finance teams to deliver business targets and maximize ROI.
• Support new product launches through go-to-market planning, launch execution, and post-evaluation analysis.
• Manage trade marketing budgets effectively with strong focus on ROI and efficiency.
• Prepare regular business reviews, insights, and recommendations for senior
• What makes you a good fit
• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4–6 years of experience in Trade Marketing, Shopper Marketing, Category Management, or Sales within FMCG.
• Strong understanding of GCC retail landscape, including Modern Trade and Traditional Trade channels.
• Experience working with key retailers across GCC markets.
• Strong analytical and commercial acumen with ability to derive actionable insights from data.
• Proven experience in managing promotions, activations, and merchandising initiatives.
• Excellent stakeholder management and communication skills.
• High ownership mindset with strong execution capabilities.
• Fluency in English required.
• At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences.
• We believe the uniqueness of all our employees is the power in us.
• Become part of the team and bring your uniqueness to us!
• We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.