Trade Marketing Specialist

The Trade Marketing Specialist will support the execution of trade marketing initiatives for Coty’s Color category in the Kingdom of Saudi Arabia, ensuring strong in-store visibility, effective promotions, and optimized trade investments.

This role will work closely with the Trade Marketing Manager, distributors, and cross-functional teams to deliver high-quality execution across traditional trade, modern trade, and e-commerce channels, while adapting global strategies to the local KSA market.

Support the development and execution of trade marketing plans for the Color category in KSA, in line with global and regional strategies.

Assist in implementing activation plans across traditional trade, modern trade, and e-commerce channels to drive visibility and sales.

Collaborate with the Trade Marketing Manager on customer and distributor plans.

Work closely with Sales and Brand teams to translate brand initiatives into effective in-store and online activations.

Execute promotional calendars, campaigns, and product launches across key retailers.

Track sell-in and sell-out performance and support in identifying opportunities for improvement.

Assist in monitoring trade spend and A&CP budgets to ensure efficient use of resources.

Support demand planning and forecasting processes in coordination with Sales teams.

Gather and analyze shopper and market insights to support category growth.

Coordinate with distributors to ensure timely and accurate execution of agreed plans.

Support in maintaining strong in-store execution, including planograms and visual merchandising standards.

Adapt global toolkits and campaigns to local market needs under guidance.

Track and report on campaign performance, highlighting key learnings.

Conduct basic competitive analysis on pricing, promotions, and market activity.

Support relationship building with key retailers and partners.

Bachelor’s degree in marketing, Business Administration, or a related field.

2–4 years of experience in trade marketing, sales, or related roles, preferably in FMCG or beauty.

Exposure to the Color cosmetics category is a plus.

Basic understanding of the KSA retail landscape (modern trade, traditional trade, e-commerce).

Strong analytical skills with the ability to work with sales data.

Good financial awareness; exposure to trade spend management is a plus.

Proficiency in Microsoft Excel and PowerPoint.

Good communication skills in English; Arabic is a plus.

Commercial mindset with a focus on execution

Strong organizational and coordination skills

Attention to detail and ability to follow through

Analytical thinking and willingness to learn

Team player with collaborative approach

Adaptability in a fast-paced environment

Interest in beauty and makeup trends