Trade Marketing Specialist

Overview

Key Responsibilities

• Own trade marketing execution, including POS materials, in-store visibility, and promotional mechanics.
• Coordinate product launches from an execution standpoint (timing, channels, activation intensity).
• Align trade activation plans with brand wider marketing plan in collaboration with the Brand & Communications Specialist.
• Work closely with the performance marketing agency on our direct-to-consumer execution, tracking, and optimization.
• Identify and activate brand partnerships with relevant lifestyle venues.
• Structure simple on-ground activation mechanics (sampling, branded placement, fridge presence, limited-time collaborations).
• Coordinate with sales team to ensure placement, compliance, and activation alignment.
• Coordinate with agencies, suppliers, and distributor to ensure timely delivery of growth, trade, and activation assets.
• Ensure alignment between digital push and physical availability.

Requirements

• 4–5 years of experience in trade marketing, performance marketing, or growth marketing (F&B, FMCG, or retail preferred).
• Strong understanding of trade marketing execution and in-store activation.
• Hands-on experience managing digital performance marketing and working with external agencies.
• Solid understanding of DTC business models, e-commerce operations, and performance tracking.
• Strong analytical skills with experience in KPI-driven reporting and optimization.
• Highly organized with strong project management and execution skills.
• Ability to work cross-functionally with brand, communications, and external partners.
• Comfortable working in fast-paced, growth-focused environments.