Trade Marketing Executive / Coordinator

Overview

Trade Marketing & Retail Execution

• Execute in-store marketing activities including promotions, launches, and seasonal campaigns.
• Ensure timely rollout of POS materials, displays, signage, and retail branding assets.
• Work closely with retail store teams to implement marketing campaigns at store level.
• Coordinate with distributors to ensure alignment on promotions and retail campaigns.
• Support execution of mall activations, events, and in-store branding.

Campaign Coordination (Atl And Btl Support)

• Support rollout of ATL campaigns by coordinating delivery of marketing assets to retail and distributor partners.
• Assist in execution of BTL campaigns including retail promotions, activations, and customer engagement activities.
• Coordinate with agencies, designers, and printers for production and delivery of campaign materials.
• Ensure campaign timelines are followed and all retail touchpoints are aligned.

Marketing Coordination & Vendor Management

• Liaise with vendors, agencies, and suppliers for quotations, production, and deliveries.
• Track artwork approvals, printing, and installation timelines.
• Maintain proper documentation of marketing assets, invoices, and purchase orders.

Reporting & Administration

• Assist in tracking marketing budgets and updating expense reports.
• Support preparation of campaign performance and post-campaign reports.
• Monitor competitor retail promotions and store-level activities.
• Maintain marketing calendars and promotional schedules.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1–2 years of experience in Trade Marketing, Retail Marketing, or Brand Support.
• Experience in fashion, luxury, lifestyle, or FMCG preferred.
• Strong understanding of retail execution and in-store marketing.
• Basic understanding of ATL/BTL marketing concepts.
• Strong coordination, communication, and follow-up skills.
• Proficiency in MS Office (Excel & PowerPoint).
• Ability to multitask in a fast-paced retail environment.