{bc}
Apply
workday

Sr. Sales Director - Performance Advertising

Comcast
USA
Full-time
Senior
USD 207050-310576 / year
Discovered 3 weeks ago

Full Job Posting

Responsibilities:

  • Strong understanding of how SMBs, multi-location service brands and lead generation businesses evaluate media performance across their customer lifecycle and how TV can unlock new demand
  • Partner closely with leadership to grow the Search & Services segment, identifying the highest-potential accounts and building a clear go-to-market strategy across all three buyer types above.
  • Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
  • Help evolve how Universal Ads should sell into each of the three segments, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
  • Translate CTV's downstream effects into a credible performance narrative for advertisers historically anchored in search, social, and other lower-funnel channels.
  • Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of performance-minded marketers.
  • Speak credibly with sophisticated performance marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
  • Educate customers on how CTV and premium video complement existing performance channels, including paid social, search, affiliate, programmatic, and other customer acquisition channels.
  • Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the SMB and performance advertising ecosystem.
  • Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
  • Other duties and responsibilities as assigned.
  • Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.
  • Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

  • Compensation
  • Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
  • Education
  • Certifications (if applicable)
  • Relevant Work Experience

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Comcast

Xfinity Retail Sales Consultant

Seattle, USA

Discovered 3 days agoFull-time

Specialist 3, EHS

Chennai, IND

Discovered 3 days agoFull-time

SMB Senior Account Executive, Comcast Business

Manchester, GBR

Discovered 4 days agoFull-time

Marketing Manager, Streaming, Broadcast & Advertising | Comcast Technology Solutions

, GBR

Discovered 4 days agoFull-time

Specialist 3, EHS

Chennai, IND

Discovered 5 days agoFull-time

Xfinity Retail Sales Consultant

Wales, GBR

Discovered 6 days agoFull-time

Xfinity Mobile Retail Service Associate

, USA

Discovered 6 days agoFull-time

Publisher Account Manager - FreeWheel (Fixed-term until January 2028)

, GBR

Discovered 6 days agoFull-time