Sr. Associate – Social Media Marketing

Responsibilities:

• Paid Digital Marketing & Campaign Optimisation
• · Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads- Instagram & Facebook, LinkedIn Ads, and emerging AI-powered advertising platforms.
• · Develop effective campaign strategies to support brand awareness, website traffic, lead generation, and conversions across B2C and B2B business segments.
• · Create compelling ad copies, headlines, creative briefs, and campaign messaging tailored to target audiences.
• · Monitor campaign budgets, audience targeting, cost per lead, conversion rates, and overall campaign performance.
• · Continuously optimise campaigns based on data insights, business objectives, and management feedback.
• · Explore emerging AI advertising opportunities, including ChatGPT Ads, where available and applicable.
• Social Media Strategy & Brand Management
• · Develop and execute social media strategies to strengthen brand awareness and digital presence for KC Overseas Education, Élan Loans & other business verticals
• · Manage and grow the brands' Facebook, Instagram, LinkedIn, YouTube, and X (formerly Twitter) accounts.
• · Drive follower growth, audience engagement, community building, and organic reach across platforms.
• · Develop platform-specific content strategies aligned with brand objectives, audience preferences, and business goals.
• · Monitor competitor activities, industry developments, and emerging social media trends to identify growth opportunities.
• Content Planning & Social Media Execution
• · Create and manage monthly social media content calendars aligned with marketing campaigns, business priorities, events, and industry updates.
• · Ensure the effective use of relevant hashtags, tags, collaborations, trending formats, and platform-specific content practices.
• · Coordinate with design and content teams to develop engaging creatives, carousels, videos, reels, and other social media assets.
• · Ensure timely publishing, consistency in brand communication, and adherence to brand guidelines across all social media channels.
• Video, Reel & Influencer Marketing
• · Develop engaging video and reel concepts, scripts, storylines, and creative briefs for brand promotions, campaigns, student testimonials, and educational content.
• · Coordinate and monitor video shoots in collaboration with the video production team.
• · Work closely with the video and creative teams to ensure quality, timely delivery, and effective execution of content.
• · Identify, coordinate, and collaborate with influencers and content creators to expand brand reach, improve engagement, and strengthen audience trust.
• · Evaluate influencer campaign performance against defined objectives.
• Analytics, Reporting & Performance Measurement
• · Track, analyse, and report social media and paid campaign performance against predefined KPIs.
• · Monitor key metrics, including reach, impressions, engagement rate, follower growth, website traffic, leads, conversion rates, cost per lead, and ROI.
• · Prepare periodic performance reports with actionable insights, observations, and recommendations.
• · Identify trends, campaign gaps, and opportunities for improvement using platform analytics and reporting tools.
• · Implement data-driven strategies to improve campaign effectiveness and achieve marketing goals.
• Key Skills & Qualifications-
• Experience & Educational Qualifications
• · Minimum 2 years of hands-on experience in Meta Ads and social media marketing across B2C and B2B products or services.
• · A bachelor's or master's degree in Computer Science, Communications, Advertising, Marketing, or a related field is preferred.
• · Experience managing social media accounts for youth-centric, education, or consumer-facing brands will be an advantage.
• Technical & Marketing Skills
• · Strong hands-on expertise in Facebook and Instagram advertising, including campaign setup, audience targeting, budget management, and optimisation.
• · Knowledge of paid advertising opportunities on AI-powered platforms, including ChatGPT Ads, subject to availability.
• · Excellent ad copywriting skills and the ability to develop compelling marketing messages for different audiences.
• · Proven ability to manage, optimise, and grow social media channels organically and through paid campaigns.
• · Experience in planning and executing social media campaigns focused on brand awareness, engagement, traffic, and lead generation.
• · Ability to develop engaging reel concepts, video scripts, and creative briefs.
• · Strong understanding of social media analytics, performance measurement, and data-driven decision-making.
• · Hands-on experience using AI tools such as ChatGPT for content creation, ad copywriting, brainstorming, and campaign planning.
• · Familiarity with Meta Business Suite, Instagram Insights, LinkedIn Analytics, YouTube Analytics, scheduling tools, and other social media management platforms.
• · Excellent written and verbal communication skills, creativity, attention to detail, and coordination abilities.
• · A proactive approach to learning emerging platforms, social media trends, advertising formats, and digital marketing best practices.