Sr. Associate, Content - Marketing CRM (Campaign Execution)

India - Hyderabad

About Amgen

Role Description

Roles & Responsibilities

• Support the build and execution of marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages
• Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns
• Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details
• Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
• Assist in configuring journey orchestration, including entry criteria, decision splits, and exit logic
• Support implementation of tracking strategies and ensure campaigns align with data privacy and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
• Conduct QA and support UAT to validate campaign logic, audience targeting, rendering, and data accuracy
• Monitor campaign performance, IP reputation, and deliverability, and support optimization efforts
• Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices
• Participate in agile sprint planning and support task estimations and execution

Basic Qualifications And Experience

• Bachelor’s degree in marketing, Communications, Information Systems, Data Analytics, or a related field OR equivalent practical experience
• 2+ years of experience in marketing operations, marketing automation, CRM, or a related area

Must-Have Skills

• Foundational hands-on experience with Salesforce Marketing Cloud (e.g., Journey Builder, Automation Studio, Email Studio)
• Exposure to Salesforce CDP (Data Cloud) or similar customer data platforms for audience segmentation
• Working knowledge of SQL (or similar querying language); exposure to AMPscript or SOQL preferred
• Basic understanding of customer data structures and digital marketing channels such as email and SMS

Good-To-Have Skills

• Familiarity with marketing analytics tools and data visualization platforms
• Basic understanding of data governance, customer data privacy best practices, and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
• Exposure to digital advertising strategies within marketing technology ecosystems
• Exposure to agile methodologies and sprint-based delivery environments

Professional Certifications*****:*

• Salesforce Marketing Cloud certifications (e.g., Email Specialist) preferred but not required
• Exposure to Salesforce Data Cloud concepts or certification is a plus

Soft Skills

• Strong critical-thinking and problem-solving skills with a willingness to learn
• Effective communication and collaboration abilities
• Good organizational skills with attention to detail and ability to manage multiple tasks
• Ability to work effectively in a team setting within a fast-paced, agile environment
• Developing ability to communicate campaign results and technical concepts to stakeholders