Marketing Manager
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About the Role
Develops Brand Plan and LRS in line with Strategic priorities and global and affiliate guidance Identifies and analyzes strategic options and recommends Brand strategic choices.
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Overview
Develops Brand Plan and LRS in line with Strategic priorities and global and affiliate guidance Identifies and analyzes strategic options and recommends Brand strategic choices and key tactical programs Partners with the cross functions in the development and execution of brand strategies; assumes key role in the development of effective partnerships with KSE. Leads overall initiatives on Repatha Ensures effective communication with relevant affiliate functions. Close collaboration with key markets in Europe including co-creation on key initiatives and effective best practice sharing Coordinates competitive intelligence and drives competitive action plans Manages performance metrics for Repatha Reviews brand business cases Collaborates with other Brand Director(s) within the EU Marketing & Commercial Excellence team on joint projects Leading and Developing Repatha Marketing Team
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