Marketing Manager
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Key skills for this role
About the Role
**Responsibilities** * Develops Brand Plan and LRS in line with Strategic priorities and global and affiliate guidance * Identifies and analyzes strategic options and recommends Brand strategic choices and key tactical programs * Partners with the cross functions in the development and execution of brand strategies; assumes key role in the development of effective partnerships with KSE. * Leads overall initiatives on Repatha * Ensures effective communication with relevant af
Key Skills for This Role
Full Job Posting
Responsibilities
- Develops Brand Plan and LRS in line with Strategic priorities and global and affiliate guidance
- Identifies and analyzes strategic options and recommends Brand strategic choices and key tactical programs
- Partners with the cross functions in the development and execution of brand strategies; assumes key role in the development of effective partnerships with KSE.
- Leads overall initiatives on Repatha
- Ensures effective communication with relevant affiliate functions.
- Close collaboration with key markets in Europe – including co-creation on key initiatives and effective best practice sharing
- Coordinates competitive intelligence and drives competitive action plans
- Manages performance metrics for Repatha
- Reviews brand business cases
- Collaborates with other Brand Director(s) within the EU Marketing & Commercial Excellence team on joint projects
- Leading and Developing Repatha Marketing Team
Qualifications
- >5 years experience in industry
- >3 years experience as a Product Manager
- Fluency in English, both oral and written communications.
- Documented marketing management track record of success and product launches
- Cardiovascular marketing experience
- Computer skills (MS Office programs)
- Leadership experience
Competencies
- Strong leadership skills
- Strong competitive mindset
- Excellent communication skills
- Ability to effectively operate within a cross-cultural international environment
- Strong marketing skills (segmentation, positioning, key messages, brand image, etc.)
- Ability to design a winning brand strategy
- Ability to champion ideas, take decisions and focus on results
- Sensitivity to monitor and propose appropriate response to market changes and opportunities
- Strong business judgment
- Ability to work in a cross-functional team (e.g. MA, HE, Congresses, Development, Regulatory, Pricing, Supply chain) and build effective internal partnerships
- Management skills, planning, prioritization, objective setting, meeting management and plan execution
- Act as a role model for others in line with Amgen values
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