Social Media Specialist
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Key skills for this role
About the Role
Role: Social Media Specialist Location: Dubai, UAE Salary: AED18,000 Key Responsibilities: Plan, create, and manage engaging content across social media platforms (Instagram, TikTok, Facebook, etc.
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Plan, create, and manage engaging content across social media platforms (Instagram, TikTok, Facebook, etc.)
- Develop and execute social media strategies to grow brand presence and engagement
- Manage and optimize paid advertising campaigns on
Meta (Facebook & Instagram Ads)
and
Google Ads
- Analyze campaign performance and prepare regular reports with insights and recommendations
- Stay updated with social media trends, algorithm changes, and digital marketing best practices
- Collaborate with design/content teams to produce high-quality visuals and creatives
- Support brand storytelling with a strong focus on fashion and lifestyle content
Requirements
- Proven experience in social media management and performance marketing
- Strong hands-on experience with
Meta Ads Manager
and
Google Ads
- Excellent content creation and copywriting skills
- Prior experience in the
- fashion and apparel industry preferred
- Strong understanding of social media trends and audience behavior
- Ability to work independently and manage multiple campaigns
- Basic knowledge of design tools (Canva / Adobe Suite is a plus)
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