Social Media Specialist

Role Overview

Social Media Specialist

Key Responsibilities

• Take ownership of UAS’ day-to-day presence across social media platforms including LinkedIn, Instagram, Facebook, YouTube, etc.
• Plan, create, and schedule platform-specific content including graphics, captions, stories, reels, and short-form videos that align with the brand voice and visual identity.
• Ensure consistency in messaging, tone, and visual presentation across all social media channels.
• Actively manage community engagement by responding to comments, messages, and mentions, and interacting with relevant audiences to grow a loyal following.
• Track and analyze performance metrics, generating regular reports with insights and recommendations to improve engagement and reach.
• Coordinate with internal stakeholders and creative teams to support marketing campaigns, product launches, and event promotions through social media.
• Stay informed about digital and social media trends, competitor activity, and best practices, bringing fresh ideas to enhance the brand’s online presence.
• Use tools like Meta Business Suite, LinkedIn Campaign Manager, and scheduling analytics platforms to efficiently manage and optimize content performance.

Required Qualifications

• At least 3-4 years of experience in social media marketing or digital content creation, preferably in a B2B or service-focused environment.
• Proficient in social media platforms and basic content creation tools such as Canva, CapCut, or Adobe Express.
• Strong writing and editing skills with a good understanding of tone, audience engagement, and brand voice.
• Highly organized and proactive, with strong multitasking abilities and a proven track record of meeting deadlines while maintaining attention to detail.
• Basic knowledge of social media analytics and reporting practices.
• Ability to travel occasionally to support social media coverage at events or on-site initiatives.

Key Competencies

• **Social Media Management:**
• Skilled in managing multiple platforms with consistent brand presence.
• **Content Creation:**
• Creates engaging, platform-specific content aligned with brand voice.
• **Community Engagement:**
• Builds and nurtures online communities through active interaction.
• **Data Analysis:**
• Tracks and interprets metrics to improve performance.
• **Collaboration:**
• Works well with teams to support campaigns and events.
• **Trend Awareness:**
• Stays updated on industry trends and best practices.
• **Technical Skills:**
• Proficient in social media and content tools (Meta Suite, Canva, etc.).
• **Communication:**
• Strong writing and editing aligned with audience and brand.
• **Organization:**
• Manages multiple tasks and deadlines effectively.
• **Adaptability:**
• Open to learning and flexible in a fast-paced environment.
• **Event Support:**
• Available to travel for event coverage when needed.