Social Media Specialist

Role Overview

Social Media Specialist

Social Media Strategy & Planning

• Develop and execute a comprehensive organic social media strategy aligned with UAS' brand objectives, business priorities, and communication pillars.
• Create and manage a forward-looking editorial calendar across LinkedIn, YouTube, Instagram, Facebook, and X (Twitter).
• Build and maintain a social media content framework and playbook, ensuring consistency in messaging, tone of voice, visual identity, and publishing cadence.
• Identify industry trends, market developments, and emerging content opportunities relevant to business aviation and global mobility.

Content Creation & Brand Storytelling

• Create engaging, high-quality content tailored to each platform, including social media posts, articles, thought leadership content, carousels, infographics, videos, and executive communications.
• Collaborate with internal stakeholders to transform technical aviation topics, operational updates, company news, customer success stories, and industry insights into compelling content.
• Ghostwrite thought leadership content for senior executives, helping position UAS leaders as trusted voices within the aviation industry.
• Adapt long-form content, reports, data, case studies, and market intelligence into engaging social-first formats that maximize reach and engagement.
• Ensure all content reflects UAS' brand standards, values, and strategic messaging.

Community Engagement & Brand Growth

• Manage and grow UAS' online communities through proactive engagement and relationship building.
• Monitor conversations, comments, and industry discussions to increase brand visibility and audience interaction.
• Identify opportunities to strengthen executive presence and employee advocacy across social platforms.
• Foster meaningful engagement with customers, partners, aviation professionals, and industry influencers.

Analytics & Performance Reporting

• Monitor social media performance and provide actionable insights to improve content effectiveness and audience growth.
• Track key performance indicators (KPIs), including audience growth, engagement rates, content reach, impressions, and follower acquisition.
• Prepare monthly performance reports highlighting trends, achievements, recommendations, and future opportunities.
• Utilize analytics to continuously optimize content strategy and publishing effectiveness.

Cross-Functional Collaboration

• Work closely with Marketing, Commercial, Operations, Customer Experience, and Leadership teams to identify content opportunities and ensure strategic alignment.
• Coordinate with designers, videographers, and external agencies when required to support content production.
• Support corporate events, conferences, exhibitions, air shows, and company initiatives through social media coverage and storytelling.

Required Qualifications

• Bachelor's Degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.
• Minimum of 4–5 years of experience in social media management, content marketing, or digital communications, preferably within a B2B environment.
• Demonstrated success in growing social media audiences organically and building strong brand presence, particularly on LinkedIn.
• Experience developing and implementing content strategies, editorial calendars, and brand playbooks.
• Exceptional written communication and storytelling skills, including both short-form and long-form content creation.
• Strong understanding of LinkedIn best practices, audience engagement strategies, and executive thought leadership development.
• Proficiency with social media management and scheduling tools such as Hootsuite, Sprout Social, Buffer, or similar platforms.
• Experience using Canva, Adobe Express, Cap Cut, Adobe Creative Suite, or equivalent content creation tools.
• Strong analytical skills with the ability to interpret data and translate insights into actionable improvements.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Experience within aviation, logistics, travel, transportation, or professional services industries is advantageous but not essential.

• Content Strategy & Storytelling

• Social Media Management and Thought Leadership Development

• Brand Building, Copywriting & Editing

• Audience Engagement and Creative Thinking

• Data Analysis & Reporting

• Stakeholder Management and Project Management

What Success Looks Like

• Consistent growth of UAS' social media audience and engagement levels.
• Increased brand visibility and industry recognition across key digital platforms.
• Strong executive presence and thought leadership positioning for senior leadership.
• High-quality content delivered consistently and aligned with brand standards.
• Meaningful audience engagement and community growth.
• Insightful reporting that drives continuous improvement and strategic decision-making.
• Establishing UAS as a trusted and influential voice within the global business aviation industry.