Global Sales Director

Role Overview

Commercial Leadership & Revenue Growth

• Lead the execution of UAS's global commercial strategy and annual sales plan.
• Assume overall accountability for achieving global revenue, gross profit, customer retention, and business growth objectives.
• Translate corporate objectives into actionable regional sales plans and measurable performance targets.
• Identify growth opportunities across existing and emerging markets.
• Drive market penetration strategies to increase UAS's global market share and competitive positioning.
• Partner with Executive Management to support long-term business growth initiatives and strategic priorities.

Sales Performance Management & Governance

• Serve as the central point of accountability for global sales performance.
• Establish, monitor, and continuously improve sales KPIs across all regions.
• Conduct regular pipeline reviews, forecast reviews, and performance assessments with regional sales leaders.
• Ensure accuracy and integrity of sales forecasting and revenue projections.
• Drive CRM discipline, sales process compliance, and data-driven decision making throughout the sales organization.
• Identify underperformance risks and implement corrective action plans to improve results.
• Develop sales dashboards and reporting mechanisms that provide visibility of performance against targets.

Leadership & Team Development

• Lead, coach, mentor, and develop Regional Sales Managers and commercial teams globally.
• Foster a high-performance culture built on accountability, ownership, collaboration, and customer focus.
• Support succession planning, talent development, and leadership capability building across the sales function.
• Conduct regular performance reviews and coaching sessions to maximize individual and team effectiveness.
• Promote consistent sales standards, methodologies, and best practices across all regions.

Customer Retention & Strategic Account Leadership

• Oversee the development and execution of customer retention and account growth strategies.
• Maintain executive-level relationships with strategic customers, operators, flight departments, aircraft management companies, charter operators, and key industry stakeholders.
• Personally engage in high-value commercial opportunities, strategic negotiations, and complex customer discussions.
• Ensure effective management of key global accounts to maximize customer lifetime value and long-term partnerships.
• Collaborate with Customer Experience and Operations teams to strengthen customer satisfaction and service delivery.

Business Development & Market Expansion

• Identify new business opportunities, emerging customer segments, and revenue streams across the UAS service portfolio.
• Support the expansion of Trip Support, Fuel Services, Charter Services, Aviation Solutions, and future business initiatives.
• Evaluate market intelligence, customer trends, and competitor activities to identify growth opportunities and risks.
• Drive strategic initiatives that increase customer acquisition and improve commercial performance.

Commercial Excellence & Cross-Functional Collaboration

• Partner closely with Operations, Customer Experience, Marketing, Finance, and Product teams to support commercial objectives.
• Ensure alignment between sales commitments and operational delivery capabilities.
• Work with Marketing to develop targeted campaigns, customer engagement initiatives, and lead-generation strategies.
• Continuously improving sales effectiveness, conversion rates, customer acquisition costs, and revenue productivity.
• Champion a culture of continuous improvement and operational excellence within the commercial function.

Industry Representation & Brand Leadership

• Represent UAS at international aviation conferences, industry forums, customer events, and strategic business meetings.
• Strengthen UAS's market presence and reputation as a trusted global aviation partner.
• Develop and maintain relationships with industry associations, regulatory stakeholders, and strategic partners.
• Act as a visible ambassador for the UAS brand and commercial vision.

Required Qualifications

• Bachelor’s degree in business administration, Aviation Management, Marketing, Finance, or related discipline.
• MBA or relevant postgraduate qualification preferred.
• Minimum 10 years of commercial leadership experience, including leadership of regional or international sales teams.
• Experience within Business Aviation, Aviation Services, Travel Services, Aviation Support Services, Logistics, or other international service-based industries.
• Demonstrated success in delivering revenue growth, customer retention, and commercial transformation initiatives.
• Proven ability to lead geographically dispersed teams across multiple regions.
• Strong financial acumen and understanding of revenue, profitability, forecasting, and commercial performance metrics.
• Advanced knowledge of CRM systems, sales analytics, forecasting tools, and performance management frameworks.

Key Competencies

• **Strategic Commercial Leadership:**
• Develops and executes commercial strategies that drive sustainable business growth and competitive advantage.
• **Revenue Accountability:**
• Assumes ownership of commercial performance and consistently delivers against financial objectives.
• **Customer Centricity:**
• Builds trusted customer relationships and create long-term value for clients and the organization.
• **Sales Leadership & Coaching:**
• Develops high-performing teams through coaching, mentoring, and performance management.
• **Commercial Acumen:**
• Makes sound business decisions based on financial, operational, and market intelligence.
• **Influencing & Negotiation:**
• Successfully engages with senior stakeholders, customers, and partners to achieve business objectives.
• **Execution Excellence:**
• Drives disciplined execution, accountability, and operational rigor across the sales organization.
• **Global Perspective:**
• Demonstrates strong understanding of international markets, cultural dynamics, and global business practices.