Social Media Specialist & Content Creator

Role overview

Social media and content

• Manage Instagram, TikTok, Facebook, LinkedIn, and other relevant company accounts.
• Maintain content calendars and consistent posting across brands.
• Develop brand-specific content ideas and campaign concepts.
• Create photos, videos, reels, TikToks, stories, captions, and graphics.
• Publish regularly, follow relevant trends, and engage with online communities.
• Grow audiences organically, especially on TikTok, and improve reach, engagement, and awareness.

Campaigns, community, and reporting

• Respond to comments, direct messages, mentions, and customer enquiries in each brand's tone of voice.
• Coordinate with relevant teams to resolve customer concerns.
• Set up, manage, and optimize Meta Ads Manager campaigns, including audience targeting, budgets, creative testing, and tracking.
• Report on social media and advertising performance and recommend improvements.
• Monitor platform updates, emerging trends, and competitor activity.

On-location and team collaboration

• Capture content at events, product launches, shoots, behind-the-scenes moments, and daily brand activities.
• Collaborate with creative, marketing, and operations teams on content and campaigns.
• Support content requests, launches, events, and brand-related projects across departments.

Experience and skills

• At least two years of social media management and content creation experience.
• Experience with F&B, lifestyle, or fashion brands is preferred.
• Experience managing multiple brand accounts with distinct identities and tones of voice.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and their audiences and formats.
• Hands-on Meta Ads Manager experience covering campaign setup, targeting, optimization, and reporting.
• Basic photography, videography, and editing skills; proficiency with Canva, CapCut, or Adobe Creative Suite.
• Strong writing, communication, analytics, organization, and time-management skills; able to manage multiple priorities.
• Proactive and collaborative, with initiative to propose ideas and support the team.

Location-related duties

• Visit brand locations and attend shoots, events, and launches as required.

Application materials

• Submit a CV and portfolio with examples of managed social accounts, created content, audience growth, or campaign results.