Social Media Marketing Executive

01 Social Media Marketing ExecutiveBrand Growth, Content & Paid Performance

Nuwa is a luxury dates brand with a story rooted in Emirati heritage, artisan craft and premium gifting.

This role exists to tell that story consistently, commercially and at scale.

As Social Media Marketing Executive you will own the brand's entire digital presence from the daily Instagram post to the paid TikTok campaign to the influencer partnership.

You will build an engaged community, drive qualified traffic to the website and marketplace listings, and convert followers into buyers.

This is a hands-on execution role that demands both creative instinct and analytical rigour.

You will report directly to Operations Manager/ Assistant and work alongside the E-Commerce Executive to align campaigns with sales performance.

– Own and manage all brand social channels: Instagram, TikTok, Facebook, Snapchat and LinkedIn (corporate gifting audience) including content planning, scheduling, publishing and community moderation.

– Develop and execute a monthly content calendar that balances brand storytelling, product education, seasonal campaigns (Ramadan, Eid, National Day, corporate gifting season) and user-generated content.

– Create high-quality organic content photography briefs, short-form video scripts, Reels, TikTok videos, Stories and carousels coordinating with in-house or freelance creative resources to produce to brand standard.

– Plan, launch and optimise paid social campaigns on Meta Ads Manager and TikTok Ads targeting B2C gifting customers and B2B corporate buyers; manage monthly ad budgets with full accountability for ROAS.

– Identify, contract and manage micro and macro influencer partnerships briefing creators, reviewing content, tracking performance and reporting ROI.

– Monitor and respond to all comments, DMs and mentions within 2 hours during business hours; escalate complaints and manage the brand's online reputation proactively.

– Generate qualified leads for the sales team through targeted campaigns, lead-gen ads and WhatsApp Business integration.

– Coordinate with the E-Commerce Executive to ensure all promotions, product launches and seasonal offers are aligned across organic, paid and on-site channels.

– Track, analyse and report weekly on core metrics: reach, engagement rate, follower growth, CPL, ROAS, and conversion from social to website.

– **Monitor competitor brands (Bateel, Al Foah, Qinwan and other regional luxury dates brands)** and regional market trends; present insights and recommendations monthly.

– Support photography and video production shoots for product catalogue and campaign assets.

– 2–4 years of social media marketing experience, preferably in a luxury, FMCG, food or gifting brand context.

– Native or near-native proficiency in both Arabic and English the ability to write compelling copy in both languages is non-negotiable.

– Proven hands-on experience running paid campaigns on Meta Ads Manager and TikTok Ads with measurable ROAS results.

– Strong visual aesthetic sensibility; experience briefing designers and content creators to brand guidelines.

– Proficiency in social media scheduling and analytics platforms (Sprout Social, Hootsuite, Later or equivalent).

– Confident interpreting performance data and translating insights into action Excel/Google Sheets for reporting, Meta Business Suite and TikTok Analytics for platform data.

– Experience working with influencers in the UAE/GCC market is a strong advantage.

– Degree in Marketing, Communications, Digital Media or a related field.

Pay: AED2,500.00 - AED3,500.00 per month