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About the Role
The Role We are looking for a creative visionary to own the digital identity your mission is to translate our physical "rituals" into a digital experience that stops the scroll.
Key Skills for This Role
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The Role
We are looking for a creative visionary to own the digital identity your mission is to translate our physical "rituals" into a digital experience that stops the scroll.
You will be responsible for capturing the beauty of our space, the drama of our desserts, and the soul of our service, turning followers into loyal guests.
Key Responsibilities
- **Visual Storytelling:** Shoot and edit high-quality Reels, TikToks, and photos of our signature dishes
- **Grid Management:** Curate a sophisticated Instagram aesthetic that aligns with our premium brand colors and "intentional" vibe.
- **Community Engagement:** Manage the "vibe" in the comments and DMs. We want thoughtful, warm interactions—not just bot-like replies.
- **Influencer Relations:** Identify and coordinate visits with local foodies and lifestyle influencers who align with our luxury aesthetic.
- **Campaign Strategy:** Design and execute digital "hype" for seasonal events (like our Ramadan specials) and new menu launches.
- **Trend Tracking:** Stay ahead of the curve with trending audio and formats while maintaining our brand's dignity.
What We Are Looking For
- **A "Design Eye":** You have a portfolio that shows you understand lighting, composition, and "food aesthetics.
- **Technical Skill:** Proficiency in CapCut, Canva, and Adobe Suite (Lightroom/Premiere).
- **Copywriting:** The ability to write captions that are poetic, brief, and enticing—avoiding generic "Yum!" or "Coming soon!" vibes.
- **Independence:** You can walk into the cafe, spot a beautiful moment, and capture it without being told what to do.
- **Foodie Heart:** You genuinely love food culture and understand what makes people hungry through a screen.
Why Join Us?
- Complete creative freedom to build a brand’s visual soul from the ground up.
- Access to the best "props" in the city (our food and decor).
- A seat at the table for marketing strategy and brand growth.
- Competitive compensation and, of course, the best coffee in town.
Job Type: Part-time
Pay: AED1,800.00 - AED2,500.00 per month
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