Social Media Coordinator
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About the Role
At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests stay to bring their drea.
Key Skills for This Role
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Overview
At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth.
We tailor every aspect of our guests stay to bring their dreams and desires to life.
With an atmosphere that s chic but wonderfully unstuffy , and a team who are meticulous but warm, we seek to exceed our guests expectations at every possible turn.
Glistening on a private apex of Palm Island, One&Only The Palm is an intimate beach-front retreat where the wonders of modern Dubai meet the charms of old Arabia.
With abundant knowledge and generosity, we anticipate our guest s every need and surpass expectations.
Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure.
This is not simply our job, it s our passion.
With stunning resorts located across the globe and exciting expansion planned, Kerzner International currently has a fantastic opportunity for a Social Media Coordinator to join the Sales & Marketing team at One&Only The Palm Resort in Dubai.
With the global growth of our brands, you will play an integral role in enhancing the resort s digital presence and online guest experience.
As a Social Media Coordinator reporting to the Director of Marketing & Communications, you will support the team in delivering engaging, creative, and consistent content across all platforms, while ensuring a seamless and guest-focused brand experience at every digital touchpoint.
You will support the resort s social media presence, ensuring all content and interactions align with brand standards and company guidelines.
You will engage with online audiences, respond to inquiries, and maintain a positive and consistent brand image.
You will also drive digital engagement and performance by creating impactful content, monitoring trends, and enhancing the overall guest experience across social platforms.
Key Duties And Responsibilities
- Manages the resort s social media accounts (dining & Wellness).
- Capture or coordinate on-site photo/video content to showcase real-time guest experience.
- Manage influencer request and content
- Brainstorms campaign ideas to promote and drive unique offerings
- Monitor various social media platforms such as Facebook and Instagram
- Analyzes analytics to gauge the success of campaigns and influencer collaborations
- Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service
- Engage with customers or clients and provides service and/or sales
- Provide suggestions to management for improving guest experience across social platforms and internal processes
- Learn and become proficient in internal software systems
- Assist in creating performance reports and monthly content strategies
- Assist in collaborating with influencers and journalists to create exposure to the company s offerings
- Support resort team on regular collateral updates, such as menus, promotional flyers etc.
- Develop and schedule engaging daily content across all social media platforms in line with brand guidelines
- Maintain a consistent brand voice across all digital channels
- Monitor social media trends, competitors, and industry developments to keep content relevant and innovative
- Respond promptly to comments, messages, and reviews to enhance guest engagement and satisfaction
- Coordinate social media calendars to align with key campaigns, events, and promotions
- Support paid social media campaigns, including boosting posts and tracking performance
- Collaborate with internal departments (F&B, Rooms, Events) to highlight key offerings and updates
- Ensure all content meets quality standards, including visuals, captions, and brand compliance
- Assist with crisis communication and reputation management on social platforms
- Track and report on competitor activity and benchmark performance
- Manage influencer content delivery timelines and ensure brand alignment
- Support the launch of new initiatives, promotions, and seasonal campaigns
- Assist in organizing social media-driven contests, giveaways, and engagement initiatives
- Maintain an organized archive of digital assets (photos, videos, creatives) for easy access
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