Director Digital UI/UX

The Director Digital UI/UX is accountable for defining and leading Kerzner International’s digital experience strategy and design execution across the global brand portfolio, including Atlantis, One&Only, SIRO, and Rare Finds.

The role owns the end-to-end experience, vision, design quality, and user ‑centred execution across all digital products and channels, ensuring guest journeys are intuitive, premium, accessible, and conversion effective.

Acting as the design authority for digital experience, the Director‑ Digital UI/UX establishes experience principles, design systems, and optimisation practices that consistently translate brand intent into high q‑uality digital interactions.

The Director Digital UI/UX works in close partnership with the Director Digital Products, who owns commercial outcomes, prioritisation, and platform decisions.

Together, the roles ensure digital products deliver measurable business results while maintaining a differentiated, guest centric experience aligned with Kerzner’s luxury positioning.

Define and own Kerzner’s global digital experience strategy across web, mobile, booking, and supporting platforms

Translate brand, guest, and business objectives into clear experience principles and design direction

Ensure consistency of experience across brands while allowing for brand specific expression where required

Act as the senior design authority for all guest facing digital experience

Lead the design of end-to-end guest journeys across discovery, inspiration, booking, and post booking touchpoints

Drive continuous experience optimisation to improve usability, engagement, and conversion

Partner with the Director Digital Products to align experience led optimisation initiatives with commercial priorities and targets

Balance ‑guest centric design with performance, scalability, and delivery constraints

Establish, evolve, and govern Kerzner’s digital design systems, component libraries, and experience standards

Define UX/UI best practices, accessibility standards, and quality benchmarks

Ensure consistent application of design standards across internal teams, agencies, and partners

Review and approve experience and design decisions for major initiatives and releases

Maintain hands‑on proficiency in industry‑standard tools (e.g.

Figma) and emerging AI‑powered design capabilities

Own user research practices, including qualitative and quantitative research, usability testing, and journey validation

Interpret analytics, experimentation results, and guest feedback to identify experience improvement opportunities

Translate insights into actionable design recommendations and priorities

Collaborate with Product, Data, and Marketing teams to ensure insights inform roadmap and optimisation decisions

Partner closely with Digital Products, Technology, Marketing, Brand, and Content teams

Support agile and product oriented delivery models with embedded design practices

Provide clear executive level communication on experience vision, priorities, and outcomes

Engage and manage external design agencies and partners to deliver against experience standards

Ways of Working

The Director Digital UI/UX and Director Digital Products operate as peer leaders within the Digital & Technology leadership team.

The Director Digital UI/UX owns experience strategy, design quality, and user ‑centred execution, while the Director Digital Products owns commercial outcomes, prioritisation, platform strategy, and technical decision making.

Decisions impacting both domains are made collaboratively, with escalation to the Chief Digital & Information Officer where required‑.

Bachelor’s or Master’s degree in Design, Human Computer Interaction, Digital Media, or a related field, or equivalent professional experience

10+ years’ experience in UX/UI, digital experience design, or customer experience roles

5+ years’ experience leading design teams in complex, global digital environments

Experience in hospitality, luxury, travel, or consumer facing digital platforms preferred

Deep expertise in UX/UI design, interaction design, and experience strategy

Strong experience designing for complex ecosystems including content, commerce, and booking journeys

Proven track record of improving conversion and engagement through experience led design

Strong understanding of accessibility, usability standards, and inclusive design