Social Media Content Creator

Company Description

Role Description

Key Responsibilities

• Create engaging content across video, short form reels, selfies, team spotlights, event coverage, carousels and static posts
• Own the social media calendar across all Goaco channels and keep posting consistent
• Write and refine copy for posts, captions, headlines and CTAs with strong tone control
• Produce blog posts and convert blogs into social content series
• Manage community engagement: comments, messages, resharing, tagging and social listening
• Coordinate with marketing, delivery teams and leadership to capture wins, case studies and culture moments
• Basic design and editing: Canva templates, light video editing and on brand formatting
• Track performance using platform insights and analytics tools then report weekly and monthly results
• Improve content based on what performs: testing hooks, formats, posting times and creative variations
• Maintain quality control: spelling, brand voice, compliance, approvals and secure client references
• Support campaigns for events, recruitment and service lines in the UK and UAE
• Must have
• Proven experience managing business social channels and publishing regularly
• Strong content creation skills across short form video and image-based posts
• Confident copywriting and editing with high attention to detail
• Understanding of brand consistency and quality standards
• Comfortable working with multiple stakeholders and collecting content from busy teams
• Experience using analytics to improve content performance
• Hands on with Canva and at least one video editing tool (CapCut, Premiere Rush or similar)
• Organised and proactive with a clear sense of priorities
• Nice to have
• Arabic copywriting or translation capability
• Experience in B2B technology, digital delivery, cyber security or public sector marketing
• Basic SEO knowledge for blogs and web content
• Paid social experience across LinkedIn and Meta
• Photography or advanced videography skills
• Experience covering events and creating content on siteTools and ways of working
• Platforms: LinkedIn, X, Instagram, TikTok, YouTube plus company website blog
• Tools: Canva, CapCut (or equivalent), scheduling tools (Hootsuite, Buffer or similar) and analytics dashboards
• Collaboration: work with Goaco marketing, sales, delivery and leadership for approvals and content capture
• Deliverables and success measures
• Weekly content plan and posting schedule delivered on time
• Growth in reach, engagement rate and follower quality
• Improved click through rates to website, services and recruitment pages
• Consistent brand look and tone across channels
• Monthly insights report with what worked, what did not and next actions
• Increased volume of reusable assets: photos, clips, case study snippets and testimonials
• Our ideal candidate profile
• A creative operator who can film (selfie influencer) and edit quickly, write sharp copy and protect quality.
• You enjoy being visible, capturing moments and turning them into content that performs.
• You are
• comfortable working across different teams and keeping momentum without heavy oversight.

Other Requirements

• Commute to this job’s location
• Accept a background check
• Authorised to work in United Arab Emirates