B2B Growth Marketing Manager

Overview

Responsibilities

• Lead and mentor an existing team across different timezones.
• Develop and implement a growth strategy aligned with the business goals
• Identify market opportunities, partnerships, and positioning initiatives
• Build internal growth playbooks and templates to standardise brand, event and digital activities
• Deliver clear, data-led performance reports to support business decision-making
• Own and manage the client’s digital platforms, including website and LinkedIn
• Ensure a steady stream of fresh, engaging, and insight-driven content
• Maintain brand consistency in tone, design and messaging across all channels
• Oversee creation and distribution of case studies, thought leadership, and industry insights
• Plan and execute multi-channel campaigns in coordination with the Sales team
• Manage the client’s presence at industry events, conferences, and sector showcases
• Coordinate branding, messaging, and follow-up communications
• Track and analyse the impact and ROI of campaign and event activities
• Support sales enablement by producing targeted content and campaign materials
• Optimise CRM workflows to nurture leads and monitor sales funnel performance
• Implement automated outreach and content strategies to grow the pipeline
• Conduct competitor, sector, and trend research to inform strategic positioning
• Use insights to identify growth gaps, messaging improvements, and digital optimisation opportunities
• Continuously monitor and refine positioning to ensure alignment with market expectations

Experience required

• 4+ years’ experience in marketing, growth, or commercial strategy roles
• Track record of managing B2B digital channels and delivering marketing campaigns
• Confident using tools such as Google Analytics, HubSpot, PowerBI and LinkedIn Campaign Manager
• Strong understanding of content marketing, brand storytelling, and performance tracking
• Experience managing events, both online and in-person
• Background in consultancy, fast-growth environments, or digital industries is highly desirable

Personal Attributes

• Data-driven with a creative approach to brand and campaign strategy - eye for detail is a must
• Excellent communicator with strong organisational and follow-through skills
• Able to collaborate cross-functionally and manage multiple workstreams
• Proactive and confident in working autonomously as well as part of a team