SEO Specialist | SEM Specialist

Role overview

SEO and organic search

• Develop SEO and SEM strategies; research keywords and analyze search volume, competition, search intent, and trends.
• Optimize pages, landing pages, metadata, headings, URLs, and internal links; conduct technical audits of crawlability, indexing, speed, and usability.
• Monitor rankings, traffic, visibility, and conversions; analyze competitors, track backlinks, and identify link-building opportunities.

Paid search and performance

• Plan and manage Google Ads and other paid search campaigns, including ad copy, bids, budgets, targeting, keywords, and campaign structure.
• Monitor CPC, conversion rates, CPA, ROAS, and other KPIs; refine negative keywords and run A/B tests on ads, keywords, landing pages, and campaigns.
• Prepare weekly and monthly reports and use analytics to identify trends, user behavior, opportunities, and performance gaps.

Collaboration and optimization

• Collaborate with content teams on SEO-friendly articles, website copy, and landing-page content; recommend improvements to quality, relevance, and visibility.
• Work with developers on technical SEO and with designers and marketing teams on landing pages and digital campaigns.
• Maintain initiative, campaign, keyword, budget, and performance records; monitor search updates and test new techniques.

Education and experience

• Diploma or bachelor's degree in digital marketing, marketing, communications, business, computer science, or a related field.
• Previous experience in SEO, SEM, digital marketing, search engine marketing, or a similar role.
• Strong understanding of SEO and paid search principles; hands-on Google Ads and search campaign management experience.

Tools and technical knowledge

• Familiarity with Google Analytics, Google Search Console, and keyword research tools; Excel or Google Sheets proficiency for analysis and reporting.
• SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools are advantageous.
• HTML, website structure, page speed, indexing, and redirects are preferred areas of knowledge.
• Knowledge of on-page, technical, and off-page SEO, link building, keyword research, search intent, SERPs, and competitor analysis.

Additional qualifications

• Experience analyzing website traffic, rankings, conversions, and campaign performance; strong analytical and numerical skills.
• Strong copywriting and ad-copy optimization skills; ability to create clear, conversion-focused search ads.
• Ability to manage multiple campaigns and deadlines, collaborate across teams, and translate data into practical recommendations.

Benefits and development

• The posting offers training, professional learning, certification opportunities, and career development in digital and performance marketing.
• The role offers campaign ownership, access to SEO, SEM, analytics, and marketing tools, and collaboration with marketing, content, design, and technology teams.
• The posting mentions performance-based incentives and recognition, without specifying a salary amount.