Lead Generation Specialist

Role Overview

Key Responsibilities

• Identify and generate leads through online research, databases, social media, networking, and other channels.
• Research target companies, industries, decision-makers, and potential customers.
• Build and maintain prospect lists and lead databases.
• Qualify leads based on business requirements, company profile, budget, needs, and buying potential.
• Conduct outbound prospecting through email, phone calls, LinkedIn, and other communication channels.
• Develop personalized outreach messages and follow-up strategies.
• Schedule qualified meetings for Sales and Business Development teams.
• Maintain lead information in CRM systems and track pipeline performance.
• Collaborate with Marketing on campaigns, content initiatives, and lead acquisition.
• Monitor market trends, competitors, and customer segments to identify opportunities.
• Improve prospecting methods and messaging and prepare reports for management.

Requirements

• Experience in lead generation, sales development, business development, telemarketing, or a related role is preferred.
• Strong understanding of prospecting, lead qualification, and sales pipeline development.
• Excellent communication, interpersonal, and relationship-building skills.
• Strong research, organizational, analytical, and problem-solving abilities.
• Comfort with outbound calls, email outreach, LinkedIn prospecting, and lead generation methods.
• Ability to work independently and with Sales, Marketing, and Business Development teams.
• CRM proficiency is an advantage, including Salesforce, HubSpot, or similar platforms.
• Familiarity with LinkedIn Sales Navigator, lead databases, email marketing tools, or sales intelligence platforms is preferred.
• A relevant bachelor’s degree is preferred.

What the Employer Offers

• Opportunity to develop expertise in sales prospecting, lead generation, and business development.
• Exposure to B2B sales, market research, customer acquisition, and revenue growth strategies.
• Career progression into senior lead generation, sales development, business development, account executive, or business development manager roles.
• Training, mentorship, professional development, performance incentives, and benefits are offered.